Checkout-less Commerce: Amex Lets You Pay With a #Hashtag
Until now, Twitter-commerce was only possible through referral links, with conversion rates somewhere around 0.5%. But Amex has come up with an innovative way to sell socially — without a checkout process. Amex Sync lets you buy with just a #hashtag.
(Email ...
Meet BEV: The Twitter Activated Vending Machine
Now this is innovative — a South African beverage company has built an iced tea slinging robot that connects to Twitter’s streaming API to recognize tweets containing the hashtag #BOSTweet4T. It dispenses samples when it detects based on geolocation ...
17 Styles of Twitter Updates for Online Retailers
What makes a good tweet?
That’s the million-follower question. It’s tough to know exactly what your Twitter audience wants to hear from you, what will make them unfollow, what will make them retweet or @reply, and what will make them buy. ...
Social Link Building: The Latest Fashion in SEO
Back links have always been an important part of SEO, but the type of links that influence search engine rankings have changed over the years.
Links from topically relevant and authoritative sites serve as signals of quality for the content they point ...
A New Way to Create Urgency and Social Proof on Product Pages
Just when you think you’ve seen it all, you stumble across a feature that makes you think “why didn’t I think of that”?
This time, it’s from antique and vintage marketplace Ruby Lane, which alerts shoppers when an item they ...
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