SEO guru Stephan Spencer contributed a great overview on tagging and its virtues for usability and SEO to Search Engine Land last week. Do check out Stephan’s entire article if you’re new to the concept of tagging, tag clouds and folksonomy.

Tags help describe various content. Basically, you can tag a blog post, product or photo with relevant keywords. When you want to check out all the posts, photos or products related to a certain keyword, you can click on the “tag” and voila! Usability-wise, visitors can navigate visually through a “tag cloud” (see the bottom of our page for an example) and even discover tags, whereas in a traditional dropdown menu or even faceted navigation this could get out of hand. Tags are great for SEO too, because your tags generate their own URLs, and each tag is a keyword-rich internal link to that page, reinforced by the tagged items themselves and the sitewide tag cloud, if you have one.

I took a peek at blogs from our list of 75+ blogs from top online retailers to “look who’s tagging” and as I expected, I can easily count them all on one hand. What’s worse, the ones that do are doing it WRONG!

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Effective Tagging Strategies for Ecommerce Blogs »

Thanks again to Neil Patel for being our special guest today to chat about social media marketing for online retailers. And thank you to all who joined us live and engaged us with some great questions.

In case you missed our live Webinar, here are some highlights of what we covered. Let’s keep the discussion going. We’d love to hear your thoughts and further questions in the comments section.

What is Social Media, Anyway?

Social media is a tricky space for ecommerce marketers to explore. Not only is it relatively new and largely unknown, but it’s also labor intensive and highly strategic. We kicked off the discussion with the definition of social media — simply put, “human interaction on the Web.” More specifically, we’re talking blogs, social networking sites like Facebook, community forums, video sharing sites, social bookmarking and you could throw in social shopping sites and user reviews in the mix too for us ecommerce types.

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The Secret of Social Media Marketing Webinar: A Recap »