Comments on: Prescription for A Targeted Shopping Experience: Drugstore Dot Com http://www.getelastic.com/targeted-selling-examples/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Global Ecommerce: One Store or Localized Stores? « Get Elastic Ecommerce Bloghttp://www.getelastic.com/targeted-selling-examples/comment-page-1/#comment-32312 Global Ecommerce: One Store or Localized Stores? « Get Elastic Ecommerce Blog Wed, 06 Oct 2010 14:49:47 +0000 http://www.getelastic.com/?p=2741#comment-32312 [...] “Internationalized” sites may allow customers to change currencies, switch language, and even show location-specific content and promotions using IP [...] [...] “Internationalized” sites may allow customers to change currencies, switch language, and even show location-specific content and promotions using IP [...]

]]> By: Nicholas Wardhttp://www.getelastic.com/targeted-selling-examples/comment-page-1/#comment-19063 Nicholas Ward Wed, 22 Jul 2009 15:25:09 +0000 http://www.getelastic.com/?p=2741#comment-19063 Linda, Great examples, I look forward to the webinar. Totally agree with Kevin on personalization. In the drugstore.com example... I'd love to see the results of the categorical affinity programs they have running. I could see the tactics here becoming as complex as the most advanced media/remessaging campaigns. Linda,

Great examples, I look forward to the webinar.

Totally agree with Kevin on personalization. In the drugstore.com example… I’d love to see the results of the categorical affinity programs they have running. I could see the tactics here becoming as complex as the most advanced media/remessaging campaigns.

]]> By: Kevin Butlerhttp://www.getelastic.com/targeted-selling-examples/comment-page-1/#comment-19061 Kevin Butler Wed, 22 Jul 2009 13:59:35 +0000 http://www.getelastic.com/?p=2741#comment-19061 Hi Linda, Great blog today. I think you are bang on here. Creating relevant experiences doesn't only have to include cookies. To me, geo-targeting represents one of the small ways etailers can eliminate visitor objections/reasons for not buying. As well, it's one thing to have creative content push various sales or products with high margins, but it's quite another to get content delivered as result of user behaviors and site navigation. I fully believe personalization is the way of the future for e-commerce. It makes so much sense to integrate as much relevance as possible into online marketing strategies. Good luck on the webinar! Hi Linda,

Great blog today. I think you are bang on here. Creating relevant experiences doesn’t only have to include cookies.

To me, geo-targeting represents one of the small ways etailers can eliminate visitor objections/reasons for not buying.

As well, it’s one thing to have creative content push various sales or products with high margins, but it’s quite another to get content delivered as result of user behaviors and site navigation.

I fully believe personalization is the way of the future for e-commerce. It makes so much sense to integrate as much relevance as possible into online marketing strategies. Good luck on the webinar!

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