Perhaps this is the one time of the year you can predict a large chunk of US consumers will be receiving some additional spending cash – tax rebate time. And many online retailers hope to cash in on customer’s stimulus checks, judging from the number of email campaigns and home pages jumping on this trend:
It’s a good idea to segment out your non-US subscribers for this type of messaging, even though the sale is extended to everyone. Non-US recipients will probably not understand your offer, and may think they are not eligible.
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If you have to remind people that they have money, there is a good change they’ll never be able to make it through the checkout process anyway.
What’s next? Offer payday loans so people can buy stuff they don’t have the money fore?
I know I’m coming off negative, but I’m just not crazy about this type of marketing.
I hear what you’re saying, but many people are planning on spoiling themselves with the rebate – it’s echoing what’s already in their mind.
@CommerceStyle
Well, payday loans already exist for online shoppers/retailers: BillMeLater.
It is never a bad idea to re-assure or remind people of things. We have security icons in our browsers, but we re-assure people with security badges like Hackersafe and it seems to work. We remind people the amount they are saving on items at various stages of the buying process.
I hear you, but we have entire industries based on the notion of reminding people they have the ability to purchase – credit cards anyone?
It comes down to personal responsibility. Overall, I like this tactic a lot. Any uncommon event that a marketer can leverage should be at least considered.