Comments on: Product Selection and Discovery: What You Can Learn From the Telco Industry http://www.getelastic.com/telco-product-discovery/ #1 Subscribed Ecommerce Blog Fri, 19 Mar 2010 13:17:35 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Kandice http://www.getelastic.com/telco-product-discovery/comment-page-1/#comment-19645 Kandice Sat, 31 Oct 2009 02:53:37 +0000 http://www.getelastic.com/?p=4469#comment-19645 Fantastic post! I especially agree on the subject of filtered navigation--it is so irritating when shopping online to either have no filters, to have only the three basic filters (price, brand, style/category). I think the problem a lot e-retailers have with true filtered navigation is that their data lacks the right attributes to be able to support it. It's great to allow your customers to filter by different features, colors, etc., but if your data isn't structured that way, it's not going to work. (Cell phones seem to be done pretty well, but in so many other product categories, the information is just lacking.) Fantastic post! I especially agree on the subject of filtered navigation–it is so irritating when shopping online to either have no filters, to have only the three basic filters (price, brand, style/category).

I think the problem a lot e-retailers have with true filtered navigation is that their data lacks the right attributes to be able to support it. It’s great to allow your customers to filter by different features, colors, etc., but if your data isn’t structured that way, it’s not going to work. (Cell phones seem to be done pretty well, but in so many other product categories, the information is just lacking.)

]]> By: aasemsj http://www.getelastic.com/telco-product-discovery/comment-page-1/#comment-19643 aasemsj Fri, 30 Oct 2009 17:25:46 +0000 http://www.getelastic.com/?p=4469#comment-19643 that was a fantabulous post. me too of the same opinion. and do check out my blog on online shopping, spams, featured products at http://eshopster.blogspot.com that was a fantabulous post. me too of the same opinion. and do check out my blog on online shopping, spams, featured products at http://eshopster.blogspot.com

]]> By: Linda Bustos http://www.getelastic.com/telco-product-discovery/comment-page-1/#comment-19641 Linda Bustos Fri, 30 Oct 2009 01:03:19 +0000 http://www.getelastic.com/?p=4469#comment-19641 @Dan Barbata - it helps conversion by reducing the drop off between landing on your site and purchase, but the filters alone don't convert anyone. They are an aid to reduce site abandonment. I would measure the impact of filter vs. non-filter by the difference in category/search page bounce rate, exit rates and finally, overall conversion. I do not have a study/example for this. @Dan Barbata – it helps conversion by reducing the drop off between landing on your site and purchase, but the filters alone don’t convert anyone. They are an aid to reduce site abandonment. I would measure the impact of filter vs. non-filter by the difference in category/search page bounce rate, exit rates and finally, overall conversion. I do not have a study/example for this.

]]> By: Dan Barbata http://www.getelastic.com/telco-product-discovery/comment-page-1/#comment-19639 Dan Barbata Thu, 29 Oct 2009 20:56:10 +0000 http://www.getelastic.com/?p=4469#comment-19639 Excellent point about how adding a set of filters "helps customers understand products better when they can see major attributes at a glance." I think that part is underestimated by retailers. In terms of conversion, how much does adding relevent filters improve conversion rate? Any anecdotal stories or professional studies you can point me to? Excellent point about how adding a set of filters “helps customers understand products better when they can see major attributes at a glance.” I think that part is underestimated by retailers.

In terms of conversion, how much does adding relevent filters improve conversion rate? Any anecdotal stories or professional studies you can point me to?

]]> By: Exclusive Leads http://www.getelastic.com/telco-product-discovery/comment-page-1/#comment-19637 Exclusive Leads Thu, 29 Oct 2009 18:55:14 +0000 http://www.getelastic.com/?p=4469#comment-19637 Thanks for the post I really need to know this. It’s very informative and very helpful. AVIDADS http://avidads.com Thanks for the post I really need to know this. It’s very informative and very helpful.

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]]> By: Mark Azo http://www.getelastic.com/telco-product-discovery/comment-page-1/#comment-19635 Mark Azo Wed, 28 Oct 2009 17:37:55 +0000 http://www.getelastic.com/?p=4469#comment-19635 In my recent experience with T-mobile and AT&T websites, the navigation was still pretty horrible. Maybe when it comes to device/product selection it works great but trying to change a service is still a pain even with their new designs. Product discovery is the next big thing in online retailing, true! And we are in this business (360 product views) patiently waiting to see telco's come our way :) In my recent experience with T-mobile and AT&T websites, the navigation was still pretty horrible. Maybe when it comes to device/product selection it works great but trying to change a service is still a pain even with their new designs.

Product discovery is the next big thing in online retailing, true! And we are in this business (360 product views) patiently waiting to see telco’s come our way :)

]]> By: Christian, Baymard Institute http://www.getelastic.com/telco-product-discovery/comment-page-1/#comment-19633 Christian, Baymard Institute Wed, 28 Oct 2009 17:26:44 +0000 http://www.getelastic.com/?p=4469#comment-19633 Hey Linda, Another group of retailers that comes to mind when thinking about the need for good e-commerce filtering options are computer retailers. Computers have roughly the same mix of user needs regarding tech, design and functionality as phones (but obviously on a much higher scale). Hey Linda,
Another group of retailers that comes to mind when thinking about the need for good e-commerce filtering options are computer retailers. Computers have roughly the same mix of user needs regarding tech, design and functionality as phones (but obviously on a much higher scale).

]]> By: Jackie http://www.getelastic.com/telco-product-discovery/comment-page-1/#comment-19631 Jackie Wed, 28 Oct 2009 17:24:34 +0000 http://www.getelastic.com/?p=4469#comment-19631 Great ideas for filtered navigation options! Thanks! Great ideas for filtered navigation options! Thanks!

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