A chain and a red chain link

Ecommerce Links: September 2013

It’s the beginning of another month, time to recap of some of the major happenings affecting marketers in September: Google turned 15 and announced its latest update, Hummingbird, Google’s biggest search algorithm change since 2010’s ...

Why Are Telecoms Dead Last in Email Effectiveness?

In the Email Tracking Report 2012, the DMA asked consumers “who does email well?” and ranked results by sectors. Telco finished dead last, behind financial services, utilities and even government agencies. Compared to online retail (38% satisfaction), ...
A man texting

2 Killer Examples of App-Like Email Campaigns

We’ve seen trends come and stay in email marketing, from ‘forward-to-a-friend’ to personalization to animated gifs and embedded video. But this one is really, really awesome. Imagine taking the functionality of a mobile app and baking ...
Shopping cart on a cellphone

Carrier Billing: Understanding the Other Alternative Payment

Alternative payments like PayPal, Google Wallet, Amazon Payments, BillMeLater, direct debit and even COD are often offered alongside credit card options for payment. Not everyone has a credit card, or wants to share credit card information online. They ...
A red compare button and a white hand pressing it

20 Tips for Product Comparison Tools

What are the ingredients for a usable comparison table? We’ve updated our 17 comparison matrix tips to 24, using examples from the telecom industry, though these tips can be applied to any e-shop that uses compare tools. Category and search pages 1. ...
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