Comments on: The Importance of Web Accessibility for Ecommerce

By: 10 Lesetipps der Woche für Shopbetreiber » Tipps, Muster, Checklisten, News, Urteile für Online-Händler » shopbetreiber-blog.de

Sat, 22 Nov 2008 05:27:15 +0000

[...] The Importance of Web Accessibility von Get Elastic [...]

By: Michael Straker

Michael Straker — Thu, 20 Nov 2008 18:29:38 +0000

Dan,

That’s a very good question, and I think there were several reasons. For one thing, there was Target’s intransigence: they were asked by the NFB to comply voluntarily, and a year later had done absolutely nothing.

Then there’s the “deep pockets” thing. There’s no point in launching a class action lawsuit against anything but a huge company.

In any event, the success of this lawsuit (Target eventually settled for $6 million) should serve as a warning… make your site accessible, or face possible consequences.

Not to imply that fear of a lawsuit is the only reason to make your site accessible. There are lots of good reasons, including better overall usability, SEO… and it’s just the right thing to do.

By: Adrants

Adrants — Wed, 19 Nov 2008 17:03:19 +0000

Bright Ones: Linda Bustos Will Make You Smile…

Linda Bustos loves guacamole, hummus, salsa, tahini, tzatziki and peanut butter. A lot….

By: Dan Shields

Dan Shields — Tue, 18 Nov 2008 17:29:54 +0000

Great Post, I would like to see how most of the big dogs out there stack up there with this. I for one have a hard time pushing for accessibility when it comes to the new innovative ideas with all the RIA type stuff.

I never get why Target got sued but just about every other ecommerce store out there was just as bad or worse and nothing happened to them.