Comments on: The Psychology of Numbers in PPC Ads

By: The Best of Get Elastic: 2008 | Get Elastic

The Best of Get Elastic: 2008 | Get Elastic — Fri, 06 Nov 2009 19:18:59 +0000

[...] Yes Virginia There Is a Santa Claus & He Searches for Free Shipping Holiday SEO: Using Amazon Bestsellers for Keyword Research The Psychology of Numbers in PPC Ads [...]

By: Marketing Experiments Conversion Sequence | Get Elastic

Marketing Experiments Conversion Sequence | Get Elastic — Mon, 15 Dec 2008 23:34:32 +0000

[...] Marketing Experiments webinars and research in blog posts about shopping cart recovery, the psychology of numbers in PPC ads, hunters vs browsers (vs howsers) and value propositions. I have also highly recommended attending [...]

By: kalika

kalika — Thu, 28 Aug 2008 14:47:29 +0000

Too good article…. its actually related to personal experience in ppc. At the time of writing ads we never consider such small small things which could keep you away from getting conversions…

By: Return On Intention » Blog Archive » PPC ad posts you should read

Return On Intention » Blog Archive » PPC ad posts you should read — Wed, 27 Aug 2008 05:47:14 +0000

[...] The Psychology of Numbers in PPC Ads [...]

By: Linda Bustos

Linda Bustos — Wed, 27 Aug 2008 00:01:54 +0000

@DoublePlus

A good case study would involve results, if someone wants to volunteer their campaign with results for posting I’m all ears/fingers…

By: VKI Studios

VKI Studios — Tue, 26 Aug 2008 21:33:31 +0000

Good article. As mentioned consistency between the landing page is very important. Putting price tags in your ads is also a way to qualify your visitors.

Some people will have set numbers they are willing to pay for a product, if your product is outside that range you might have saved yourself the cost of that visitor, this will lower your CTR but increase your ROI. At the end of the day its about finding the fine line between a decent CTR with an acceptable ROI.

By: Audio Bible

Audio Bible — Tue, 26 Aug 2008 18:08:27 +0000

I personally have gone to a landing page workshop put on by Marketing Experiments with Dr. Flint McLaughlin. I have only good things to say about him and his thought processes on web testing.

I am planning on putting some of his suggestions into action on my website.

By: DoublePlus Ecommerce

DoublePlus Ecommerce — Tue, 26 Aug 2008 18:07:09 +0000

Good simple checks on your offers. I never would have thought that about the price ranges. Combining this with the free shipping posts you did last week, what’s the best way across the board to promote free shipping that only kicks in at a certain threshold? I know I’ve been peeved to see “free shipping” in an adwords ad, and then get to the site to realize I have to spend $200 before I qualify for free shipping. So a good case study on crafting your free shipping offer – wording and visuals – across PPC, landing pages, and your SEO work would be great.