The Psychology of Online Checkout [Infographic]

This week’s infographic is courtesy of VoucherCloud, rounding up a whack-o-stats on consumer behavior around purchase and checkout.

Tweetables

  • 57% of online shoppers will abandon a site after waiting 3s for page load, 80% won’t return Tweet this
  • 92.6% of online shoppers believe visuals are the top influential factor affecting a purchase decision Tweet this
  • Offering multiple product views and alternate images leads to 58% more web sales Tweet this
  • 57% of online shoppers have more confidence in purchasing a product after viewing product video Tweet this
  • 52% of online shoppers say they are willing to stay longer on sites that use product video Tweet this
  • 45% of online shoppers are more likely to return to a retailer who integrates video into the website experience Tweet this
  • 85% of consumers read online reviews for local business before purchase, 79% trust them as much as a personal recommendation Tweet this
  • 41% of online shoppers will abandon a checkout due to “sticker shock” Tweet this
  • 29% of online shoppers will abandon checkout if asked to register (24% of ecommerce sites require reg) Tweet this
  • Only 10% of online shoppers will abandon a checkout process they perceive as “too long” Tweet this
  • 50% of ecommerce checkouts ask for the same information twice Tweet this
  • Men are more likely to abandon checkout than women Tweet this
  • 81% of online retailers pre-check newsletter opt-ins in registration (40% of consumers don’t want them) Tweet this
  • 59% of consumers consider shipping costs when making online purchase decisions Tweet this
  • More than 80% of consumers feel safer seeing logos of trustworthy payment options on a site Tweet this
  • 40% of online shoppers say they have more confidence with sites that offer >1 payment option Tweet this

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