The State of Affiliate Marketing in Online Retail – Internet Retailer 2008
Interview on how the affiliate marketing game is changing in 2008 with Larry Joseloff, VP Content, Shop.org from the Internet Retailer Conference & Exhibition 2008 in Chicago.
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Affiliate marketing is now becoming an industry and cleaning it act up. there have been brand issues and certain practices that have been questionable due to the fact that there was no transparency or the tech to be able to track brands.There also has been very little technology innovation.
This is starting to change as the affiliate marketing industry grows up and moves forward.In our focus groups we have found that retailers find aff marketing to create tremendous life time value with customers.There is a good post with Overstocks CEO talking about how large their aff program is and how important it is in their marketing mix http://www.relevantlyspeaking.com/2008/06/05/interview-with-overstocks-ceo-patrick-byrne/
Apparently retailers and affiliates disappointed that the Internet Retailer session on affiliate marketing focused on the bad apples instead of good affiliate management. We’ve got a webinar all those disappointed folks can catch the replay of with Shawn Collins at Elasticpath.com:
http://elasticpath.com/events/affiliate-marketing/
And the blog post companion:
http://www.getelastic.com/affiliate-marketing-tips/
Though I do agree that affiliate managers need to understand how to prevent affiliate tricks to run a profitable program, and likewise need to be ethical toward affiliates.
Linda thank you very much for the info. I agree 100% that we need to focus and educate on how effective this channel is and how to use it properly.
I also believe its why it is so timely for the PMA http://www.performancemarketingalliance.com to be formed as an association to help consolidate, educate and set standards for this large fragmented vertical in the online marketing industry.
also to weed out the bad apples and hooligans who have made it an interesting challenge (and opportunity)for legitimate people in the community to provide real/legitimate value to their partners.