The World Cup of Ecommerce [Infographic]

Last post we looked at some data from the e-tailing group’s Annual Merchant Survey. Baynote combined scores from the survey into a soccer-themed infographic in the run up to the World Cup final.

Enjoy!

world-cup-of-ecommerce-infographic

Click to enlarge infographic

Highlights

  • 42% of ecommerce players have invested significantly in mobile
  • 30% of ecommerce players have invested significantly in omnichannel
  • 28% of ecommerce players have invested significantly in retargeting
  • 27% of ecommerce players have invested significantly in personalization
  • 27% of ecommerce players have invested significantly in Big Data or CRM
  • 81% of ecommerce companies invest in consistent branding across channels
  • 70% of retailers share inventory across channels
  • 90% of ecommerce players believe cross-sell recommendations deliver positive ROI
  • 89% of ecommerce players believe product reviews deliver positive ROI
  • 97% of retailers use analytics, 92% use A/B, MVT or usability testing
  • 32% of retailers report mobile generating >10% of revenue
  • 1 in 5 retailers see mobile traffic >30%

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