Comments on: Thinking Positively About Negative Reviews

By: Wrapping Up 2009: The Best of Get Elastic | Get Elastic

Wrapping Up 2009: The Best of Get Elastic | Get Elastic — Wed, 30 Dec 2009 11:06:59 +0000

[...] January Thinking positively about negative reviews [...]

By: ugg boots

ugg boots — Fri, 17 Jul 2009 08:22:27 +0000

every coin has two sides, just take it easy.

By: supra shoes

supra shoes — Thu, 16 Jul 2009 08:25:55 +0000

think postive, live happily. take it.

By: sneakerclub

sneakerclub — Wed, 15 Jul 2009 06:56:43 +0000

nice advice! we should think positive

By: Lån penge

Lån penge — Fri, 29 May 2009 08:36:33 +0000

I think people should think positive.. but I think it´s a great idea about a wall on a product page.

By: Joshua Greenough

Joshua Greenough — Mon, 18 May 2009 18:19:18 +0000

Totally agree with Hamish’s comments. A merchant response to a negative review can help on so many levels. The next customer might avoid the issue that was presented or realize that the problem won’t apply to them because they are using the product in a different way. You need to respond inline with the review so that people can see the context of the CSR response.

Here is an example on REI, http://www.rei.com/product/684399 where they changed the product listing based on the feedback. This is a great confirmation for the next user that this is an underwear product despite the one review with a low rating.

By: Travis

Travis — Mon, 09 Feb 2009 18:46:38 +0000

The key to negative reviews is letting your customers tell you what is and isn’t helpful. You see this type of functionality on a lot of sites now and I’m surprised it wasn’t mentioned in this article.

By: Forsikring

Forsikring — Wed, 04 Feb 2009 10:02:05 +0000

negative thoughts like these actually helps people go on to do their best by preparing for the worst.many people perform more poorly when forced to think positive, since negative thinking is often an effective strategy for managing anxiety.

By: Hamish Gilbertson

Hamish Gilbertson — Tue, 03 Feb 2009 01:56:58 +0000

I always tell clients to allow negative reviews, assuming they are reasoned and genuine, because:

– it gives their customer reviews, in general, more credibility — if all the product reviews you offer are positive it brings into question the integrity of your reviews.

– negatives for some people may be positives/irrelevent for others — “This ski really sucks on piste”… No problem if the piste is a necessary evil between stashes of powder “This cell phone lacks a camera and many other features considered standard…” No problem if all I want is a cheap means of staying in touch when travelling, etc.

– very strong negative reviews can generate vibrant and useful discussion about a product’s benefits… anyone struggling to generate customer reviews will appreciate the value here.

– and unfairly negative reviews can provide an opportunity to restate a product/service’s benefits and demonstrate expertise via CSR response to the review.

Just as “all publicity is good publicity,” “all reviews…”

By: content writing

content writing — Mon, 02 Feb 2009 12:05:28 +0000

I have forced myself to focus on the positive aspects of my product and how word of mouth may be the key marketing tool for my product.

My focus, therefore, as a new sales representative, is to focus on those who are interested, work to sway those who are on the fence, and avoid the debate and negativity associated with negative comments, stereotypes and attitude.