This week’s infographic covers what’s happening in our noggins when buying. Are you optimizing your ecommerce program for the Mesial Prefrontal Cortex on product pages and email campaigns, and the Insular Cortex in the cart?
View full size at MoneySupermarket.com
Tags: infographic
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Very insightful – how our brain reacts to our buying habits. I dont know but a notable ecommerce expert put something similar on CNET about how AMAZON uses something called mind mapping to encourage more sales from customers by displaying products according to how the mental processes involved in purchasing decisions.