Comments on: Tips for Tracking Offline Orders: PPC & Catalog http://www.getelastic.com/tracking-telephone-orders-ppc-catalog/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Karl Foxleyhttp://www.getelastic.com/tracking-telephone-orders-ppc-catalog/comment-page-1/#comment-13205 Karl Foxley Fri, 10 Apr 2009 22:43:20 +0000 http://www.getelastic.com/tracking-telephone-orders-ppc-catalog/#comment-13205 This is a really well written and informative article. I have a few 'take-away' pieces from this that I will certainly be implementing/testing. Thanks for sharing, Karl This is a really well written and informative article. I have a few ‘take-away’ pieces from this that I will certainly be implementing/testing.

Thanks for sharing,

Karl

]]> By: Primary Wave Mediahttp://www.getelastic.com/tracking-telephone-orders-ppc-catalog/comment-page-1/#comment-13203 Primary Wave Media Wed, 29 Oct 2008 18:49:31 +0000 http://www.getelastic.com/tracking-telephone-orders-ppc-catalog/#comment-13203 The only thing that is potentially concerning about lots of differnt "pipes"... From a consumer point of view, if they think that they are calling different competitors based on different numbers and then wind up at the same company, it creates a feeling of mistrust and annoyance. I know for myself, if I am looking for something online and all links end up leading to one place..( which is often done with SEO tactics and link farms), it makes me avoid the particular company like a plague. The only thing that is potentially concerning about lots of differnt “pipes”…

From a consumer point of view, if they think that they are calling different competitors based on different numbers and then wind up at the same company, it creates a feeling of mistrust and annoyance.
I know for myself, if I am looking for something online and all links end up leading to one place..( which is often done with SEO tactics and link farms), it makes me avoid the particular company like a plague.

]]> By: Bill Quimbyhttp://www.getelastic.com/tracking-telephone-orders-ppc-catalog/comment-page-1/#comment-13201 Bill Quimby Mon, 07 Apr 2008 01:24:46 +0000 http://www.getelastic.com/tracking-telephone-orders-ppc-catalog/#comment-13201 Toll free numbers are much cheaper than most people realize. They go down to about 3 cents per minute and just a couple bucks per month with the most competitive carriers. And since you're basically paying for the amount of water going through the pipes, not the number of pipes, it makes sense to use multiple different pipes so you can tell where the water is coming from. It costs almost nothing to track things that way. It's very easy and very accurate because you just look at your phone bill each month! Bill Quimby 1-800 MARKETER <a href="http://www.tollfreenumbers.com" rel="nofollow">Toll Free Numbers.com</a> Toll free numbers are much cheaper than most people realize. They go down to about 3 cents per minute and just a couple bucks per month with the most competitive carriers. And since you’re basically paying for the amount of water going through the pipes, not the number of pipes, it makes sense to use multiple different pipes so you can tell where the water is coming from. It costs almost nothing to track things that way. It’s very easy and very accurate because you just look at your phone bill each month!

Bill Quimby
1-800 MARKETER
Toll Free Numbers.com

]]> By: Lukehttp://www.getelastic.com/tracking-telephone-orders-ppc-catalog/comment-page-1/#comment-13199 Luke Thu, 20 Mar 2008 10:07:06 +0000 http://www.getelastic.com/tracking-telephone-orders-ppc-catalog/#comment-13199 We have an indial range of 100 numbers and we set up specific numbers for different marketing campaigns. With our phone system we can record and log every call that comes to each number so we have a clear set of results from each promotion. We bought some toll free alpha word phone numbers like 1300 MYSITE (AUSTRALIAN) a few years ago in order to measure the response as each redirection (to an extension) was logged. My experience is that using a numeric number is more successful than a word. I read somewhere later that it is because people think they will remember the number and don't write it down and then forget. These two methods worked for me and we believe were the simplest for the client to use. That being no extra steps, just dial and talk. We have an indial range of 100 numbers and we set up specific numbers for different marketing campaigns. With our phone system we can record and log every call that comes to each number so we have a clear set of results from each promotion.

We bought some toll free alpha word phone numbers like 1300 MYSITE (AUSTRALIAN) a few years ago in order to measure the response as each redirection (to an extension) was logged. My experience is that using a numeric number is more successful than a word. I read somewhere later that it is because people think they will remember the number and don’t write it down and then forget.

These two methods worked for me and we believe were the simplest for the client to use. That being no extra steps, just dial and talk.

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