Trade Show in the Works

In brief, Elastic Path is a new brand but the company is not so new. Formerly known by the monikers “Ekkon” and “Merchant Space,” the company re-branded in March 2005 to better reflect the key nature of the e-commerce software product - Flexibility.

To truly debut the new name and personality of the company, Elastic Path will be exhibiting at Internet Retailer Conference and Exhibition at Chicago’s Hyatt Regency on June 5-7th, 2006.

While I cannot tell you the semi-secret, super-exciting attraction which will be featured at the booth (#842), I can tell you that Elastic Path will be giving away a fine prize - a trip to Las Vega$ for 3 nights to see Cirque du Soleil at some fancy hotel. Personally, I would rather win a trip to Vancouver (supposing I didn’t live here), but I am quite partial to this beautiful city. However, Vega$ could likely be a fine respite from the mundane day-to-day routine and certainly seeing that wild Montreal-based performance troupe will be a treat to be sure.

Really, you *could* say this is a marketing ploy to encourage exhibits visitors to associate Elastic Path with innovation and flexibility and you’d probably be right, but don’t let that stop ya! Be sure to stop by and say hello.

Elastic Path will send a crew of five (plus a couple of secret ringers) to tend the (10′ X 20′) booth, plus meet with current and future clients to spread our friendly-brand of e-commerce mojo. Be sure to stop by and say hello and you might even score some “thinking putty” to play with (be careful, it bounces!).