Comments on: Trigger Email 101 http://www.getelastic.com/trigger-email/ #1 Subscribed Ecommerce Blog Fri, 12 Mar 2010 15:15:57 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Adam Covati http://www.getelastic.com/trigger-email/comment-page-1/#comment-14427 Adam Covati Tue, 15 Jul 2008 04:49:05 +0000 http://www.getelastic.com/?p=1840#comment-14427 Douglas, While you may be correct about not requiring an unsub link, that is a bad practice. Remember that CAN-SPAM is in place to help prosecute spammers, not to identify best practices. You should always strive to be far above the CAN-SPAM requirements. Put your recipients first; if you are creating a good, customer-centric, email marketing program then you shouldn't be afraid to plaster unsub links all over every message. Douglas, While you may be correct about not requiring an unsub link, that is a bad practice. Remember that CAN-SPAM is in place to help prosecute spammers, not to identify best practices. You should always strive to be far above the CAN-SPAM requirements.

Put your recipients first; if you are creating a good, customer-centric, email marketing program then you shouldn’t be afraid to plaster unsub links all over every message.

]]> By: Vanessa http://www.getelastic.com/trigger-email/comment-page-1/#comment-14425 Vanessa Fri, 27 Jun 2008 01:30:11 +0000 http://www.getelastic.com/?p=1840#comment-14425 CAN-SPAM is scary though and because the laws are subject to interpretation I know that in my experience we err on the side of caution, but like I said, that is just a personal thing. CAN-SPAM is scary though and because the laws are subject to interpretation I know that in my experience we err on the side of caution, but like I said, that is just a personal thing.

]]> By: Douglas Karr http://www.getelastic.com/trigger-email/comment-page-1/#comment-14423 Douglas Karr Wed, 25 Jun 2008 17:52:45 +0000 http://www.getelastic.com/?p=1840#comment-14423 It's important to note that emails that are sent that are production-based and not marketing-based fall into different CAN-SPAM requirements. Many folks use these types of emails and don't leverage them for marketing, but they should! If the primary purpose of the email is to inform the recipient and is an expected conversation, you need not include an unsubscribe link. It’s important to note that emails that are sent that are production-based and not marketing-based fall into different CAN-SPAM requirements.

Many folks use these types of emails and don’t leverage them for marketing, but they should! If the primary purpose of the email is to inform the recipient and is an expected conversation, you need not include an unsubscribe link.

]]> By: CommerceStyle http://www.getelastic.com/trigger-email/comment-page-1/#comment-14421 CommerceStyle Wed, 25 Jun 2008 15:55:05 +0000 http://www.getelastic.com/?p=1840#comment-14421 Might want to re-think that first sentence. ;-) Might want to re-think that first sentence. ;-)

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