If you’ve heard of Twitter, you either love it or can’t understand what all the Tweet’s about. A fairly new social media phenomenon, Twitter is a mashup between intant messaging and blogging, allowing users to give subscribers (friends/stalkers) updates on what you’re doing. Users can receive twitter updates via instant message, email, SMS (text messages – yes this costs money) or more recently, through Facebook.
Twitter’s been steadily growing in popularity, and now a couple e-commerce sites have pioneered the application to integrate with their own sites.
If you haven’t heard about Woot, it’s an online shopping site with a twist – one product, one day only. When it’s all sold out, that’s it until the next day when a new product is featured. And it’s insanely popular (at least amongst the geeknorati). Here’s a more detailed and entertaining explanation of Woot’s raison d’etre, and a Wikipedia article if you’re keen.
So now you can stay in the know about Woot’s product of the day via SMS or instant message by signing up with Twitter and subscribing to Woot’s feed by clicking “Add Woot” under the “Actions” box. And you’ll also receive notification when the product’s sold out.
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What I think is missing from Woot is a call-to-action to subscribe to the Twitter feed on their website.
Twitter feeds are an easy and cheap way for any e-tailer to use social media. Just be sure to build your following by letting site users know that you’re Tweeting deals and news. Add a call-to-action button on your site, blog about it and notify your opt-in subscribers.