Tweet Your eCommerce Deals and News With Twitter

If you’ve heard of Twitter, you either love it or can’t understand what all the Tweet’s about. A fairly new social media phenomenon, Twitter is a mashup between intant messaging and blogging, allowing users to give subscribers (friends/stalkers) updates on what you’re doing. Users can receive twitter updates via instant message, email, SMS (text messages – yes this costs money) or more recently, through Facebook.

Twitter’s been steadily growing in popularity, and now a couple e-commerce sites have pioneered the application to integrate with their own sites.

If you haven’t heard about Woot, it’s an online shopping site with a twist – one product, one day only. When it’s all sold out, that’s it until the next day when a new product is featured. And it’s insanely popular (at least amongst the geeknorati). Here’s a more detailed and entertaining explanation of Woot’s raison d’etre, and a Wikipedia article if you’re keen.

So now you can stay in the know about Woot’s product of the day via SMS or instant message by signing up with Twitter and subscribing to Woot’s feed by clicking “Add Woot” under the “Actions” box. And you’ll also receive notification when the product’s sold out.


What I think is missing from Woot is a call-to-action to subscribe to the Twitter feed on their website.

Someone beat Amazon to the username punch, but you can see the feed here under Amazondeals. Here you’ll get every update from Amazon’s Gold Box Deal of the Day.


Twitter feeds are an easy and cheap way for any e-tailer to use social media. Just be sure to build your following by letting site users know that you’re Tweeting deals and news. Add a call-to-action button on your site, blog about it and notify your opt-in subscribers.

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7 Responses to “Tweet Your eCommerce Deals and News With Twitter”

  1. [...] should I” social media apps. But I decided to just do it and see how it goes. After reviewing Twitter’s potential benefits for e-commerce on Get Elastic, I thought, heck, there’s probably a bunch of other ways to benefit from this, [...]

  2. [...] is a great concept that only looks like it will grow as time goes on. Get Elastic is talking about how this technology could be used by retailers. They cite examples of Amazon and, two retailers who are already using the technology to [...]

  3. [...] I’d like to see them go one step further and integrate mobile text alerts or set up a Twitter feed. [...]

  4. [...] thing. But users have found bigger and better applications for Twitter. Not long ago I reported on Amazon and Woot’s use of Twitter as a way to broadcast short news bytes and deals of the day to customers. Today I’m going to [...]

  5. [...] recommended exactly this to one of my clients the other day.  Seems both Woot and Amazon stole my [...]

  6. [...] comment: Woot is a Steep-and-Cheap style site which uses humor, not blah boring copy. Good point that people want [...]

  7. [...] Retailers – Tweet Your eCommerce Deals and News With Twitter [...]

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