How Facebook, Pinterest and Twitter Drive Social Commerce [Infographic]

Pinterest recently announced it’s planning to test promoted Pins, starting with a select number of businesses — for free — soliciting user feedback before rolling it out full-on and full-price. Perhaps learning from backlash experienced ...
A hand and a black keyword

Beyond Blogging: 13 Content Marketing Opportunities for Ecommerce

Remember when business blogging was really big? You know, 2007-ish, before Twitter, Facebook, Pinterest and Instagram came and stole all that consumer attention span. The death of Google Reader may just be one more signal that blogging is passe, at least ...

Checkout-less Commerce: Amex Lets You Pay With a #Hashtag

Until now, Twitter-commerce was only possible through referral links, with conversion rates somewhere around 0.5%. But Amex has come up with an innovative way to sell socially — without a checkout process. Amex Sync lets you buy with just a #hashtag. (Email ...

Meet BEV: The Twitter Activated Vending Machine

Now this is innovative — a South African beverage company has built an iced tea slinging robot that connects to Twitter’s streaming API to recognize tweets containing the hashtag #BOSTweet4T. It dispenses samples when it detects based on geolocation ...
Tweet graph

17 Styles of Twitter Updates for Online Retailers

What makes a good tweet? That’s the million-follower question. It’s tough to know exactly what your Twitter audience wants to hear from you, what will make them unfollow, what will make them retweet or @reply, and what will make them buy. ...
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