Comments on: Can Unusual Shaped Buttons Increase Conversion?

By: Audio Bible

Audio Bible — Mon, 11 Apr 2011 15:25:26 +0000

I ran a test with the discounted amount written inside the add to cart button itself. my regular add to cart button out preformed the discounted amount one by a good bit. has anyone else ran this test on their website?

By: Julia

Julia — Thu, 03 Mar 2011 19:19:25 +0000

the last one on the left side is my favourite

By: Linda Bustos

Linda Bustos — Fri, 06 Aug 2010 18:00:57 +0000

Cool, I’ve bookmarked that. Thanks, David.

By: David Cancel

David Cancel — Thu, 05 Aug 2010 20:45:56 +0000

Linda-great post!

We at Performable.com recently created a site you might be interested in. It’s called SuperConversionButton.com (http://www.superconversionbutton.com/) and it helps people create Conversion Buttons.

Cheers,
David

By: Jonas

Jonas — Sat, 15 May 2010 21:01:49 +0000

Here you will find more button inspiration: http://www.dragnet.se/webbdesign/button_collection.html

By: Tim Leighton-Boyce

Tim Leighton-Boyce — Tue, 11 May 2010 08:36:40 +0000

@Tony Anici That’s very interesting, thank you. When we were comparing, it came out about equal and was certainly far from a conversion killer. I suspect this may be affected by the kind of products being sold and how considered a purchase is likely to be.

By: Toni Anicic

Toni Anicic — Tue, 11 May 2010 06:37:29 +0000

@Tim Leighton-Boyce “Buy Now” a conversion killer? It’s the best performing copy from my experience.

By: Roy Spencer White

Roy Spencer White — Fri, 07 May 2010 19:42:26 +0000

You have a great post, and it shows your keenness in relations to site design and a call to action.

With regards to a call to action “button shape” vs. call to action “text” I believe they should compliment each other, i.e. name the call to action button, using a name/word you’ve used within your call to action text.

Remember: Failure is success if we learn from it.

By: Wynne

Wynne — Fri, 07 May 2010 18:36:53 +0000

Well thought out post. It must have taken you forever to write this.

The thought of testing different shaped buttons had never even occurred to me. Good tip.

By: Tim Leighton-Boyce

Tim Leighton-Boyce — Fri, 07 May 2010 17:08:05 +0000

As you say, going funky can be risky. It’s interesting to see that you also have several examples of non-standard copy in there — “add to bag”, “strike a chord” etc.

I wonder what the impact of that is?

I’ve heard it claimed, for example, that you should stick with “add to cart” rather than “add to basket” on UK sites even though the word “cart” is seldom used in British shops. And what about “buy now”? Again: that’s often said to be a conversion-killer but came out about equal in one test here. Time for us to re-test, I think!