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Selling Diamonds the Viral Way - Get Elastic #23

Posted February 22, 2007 by Dave Olson /

Diamond and jewelry vendor Ice.com’s social and viral marketing techniques are the topic as Pinny Gniwisch sits down with DaveO and Jason at Etail West in Palm Springs to discuss pitfalls, tips and the mystery the ROI of retail blogging and the exploits of Mr. Cupid on YouTube (caution: hilarious).

MP3 File

Pinny Gniwisch, Vice President of Marketing Ice.com
[photo of Pinny Gniwisch from Word Up
- Canada's Word of Mouth Conference]

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Comments

  1. Lisa Creech Bledsoe
    January 30th, 2008

    Wow, awesome podcast and a beautiful and well-laid out blog. We are really enjoying learning soaking up all this fabulous info on social media — great words, guys! Thanks for this post/cast!

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