Web Analytics for Online Retailers: Must-See Webinar

Intimidated by charts and stats? Suffering from “analysis paralysis?”

Web analytics is essential for measuring your ecommerce performance but can be quite complicated and challenging. Even if you have a dedicated internal team or outside consultants, you need to have an understanding of key concepts and metrics to make effective business decisions from your data.

We’re pleased to have Eric T. Peterson joining us on Thursday, April 17 for Web Analytics for Online Retailers: Technology & Satisfaction 2008. Eric is the author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and the CEO of Web Analytics Demystified Consulting.

Eric will present an overview of how online retailers are doing web analytics today and how satisfied they are with their situation.

In this webinar you will learn:

• How web analytics has impacted spend on search marketing

• How satisfied online retailers are with their web analytics vendors
• What the measurement landscape looks like for online retailers

Live attendees will have an opportunity to fire questions during the webinar. So sign up today.

Thursday, April 17th 2008
9 am Pacific / 12pm Eastern

As always if you miss the event, we will have the replay available in our webinar archive and a companion blog post with highlights.