Comments on: Webinar Recap: How to Break Bad Habits and Survive a Deep Recession

By: Jeff Molander

Jeff Molander — Fri, 12 Dec 2008 15:27:05 +0000

Indeed, Nutlug, I am a BIG Joe / Junta42 fan. Part of my overall message is how “retro” a lot of this “new” stuff really is. Joe is living proof of the content marketing (aka contract publishing) industry… one that’s been around for a long while!

By: Linda Bustos

Linda Bustos — Fri, 12 Dec 2008 03:03:28 +0000

@Ryan G.

Thanks for the link, I’ll update the post.

By: Nutlug5

Nutlug5 — Thu, 11 Dec 2008 16:53:14 +0000

Hi–

If Jeff’s second idea on his “2 Big Ideas” is intriguing to anyone, contact Junta 42 (www.junta42.com) and ask Joe about C.A.R.E ™ process and content marketing strategy — it really works!

By: Ryan G.

Ryan G. — Thu, 11 Dec 2008 16:33:26 +0000

Hi Linda -

The study that you’re likely thinking of (http://www.rimmkaufman.com/the-incremental-value-of-paid-search) shares data and talks about why it’s essential to break out the non-brand (incremental) terms from the brand terms.

More to the point of whether or not to advertise on brand terms, it often becomes a question of whether or not those sales dollars would find you if your ad wasn’t there. We typically agree with the results to Enquiro’s study; more hooks in the water tend to catch more fish.