Webinar Replay Up + Get Elastic Update

Just a friendly reminder that last week’s webinar is now available for replay or download: I Know I Should Be A/B Split Testing, But… You can also catch the text summary from last week.

Again, we are grateful that Bryan gave up another hour to re-record the session. So BIG thanks, Bryan!

And don’t forget next month we’ll be joined by Bill Mirabito, Founder and Principal Analyst of B2C Partners for Holiday Wish List for Mobile Commerce:

Retailers love growing store traffic and improving the brand experience, but mobile devices are rarely part of the equation. Present-day technology isn’t ready for mobile checkout. However, today’s cell phones can be used by in-store consumers as an effective “kiosk on the hip.” In this session, Bill Mirabito will outline how mobile technology can help retailers drive cross-channel sales this holiday season.

In this webinar, you will learn how to:
• Engage in-store consumers and get them to register their device
• Deliver enhanced product information to consumers in the aisle
• Direct shoppers to alternate store locations with available inventory
• Create wish lists in store and share gift registries for holiday shopping
• Personalize recommendations and promotions for cross-channel consumers

Even if you’re not doing mobile marketing right now, it’s important you understand the technology and implications, especially if your competition is heading that way. Are you a pure-play electronics retailer competing against multi-channel big box, big budget players like Best Buy and Circuit City? Why not attend and bring your strategic questions along for Bill - what will your defense moves be as consumers become more comfortable with mobile commerce? Are there mobile marketing opportunities for you?

The webinar is happening October 23 @ 9am PST / 12pm EST, you can sign up here and reserve your spot.

A final reminder, Jason Billingsley and I are in Las Vegas this week. Jason is speaking and I’ll be blogging various sessions and events at the Shop.org blog so please do check that out as well.