8 Tactics of High Converting Ecommerce Sites

If you’re looking for a New Year’s resolution, how about sharpening your CRO skills (conversion rate optimization)? Rich Page, author of Website Optimization: An Hour A Day has a new 31-day CRO video course, and is offering Get Elastic readers ...

How’s Responsive Redesign Boost Conversion by 20%

Walmart Canada recently unveiled its new responsive design, the first enterprise ecommerce site in the country to make the switch.’s Rick Neuman and Matt Ginsberg share with Get Elastic the details of their responsive revamp, including ...
Pink board and white Nike shoes

Defying Gravity: Amazon’s New Patent

Amazon’s recent patent for “gravity-based link assist” aims to direct a user’s mouse cursor to where the system predicts the user wants to click. The idea’s primary purpose is to solve a usability issue on devices with slower refresh times, ...
Three black mobile phones

Why HTML5 Should Replace Native Apps for Ecommerce

Today’s post expands on one of my predictions for 2013 that could be somewhat controversial: HTML5 will begin to replace native apps in mobile commerce strategies, as Apple’s dominance dwindles and Android and Windows Mobile grow. The ease of ...
Online Marketing diagram

Making Sense of Marketing Attribution [Infographic]

I was recently asked what website optimization efforts I believe businesses should focus their skills and resources on to improve conversion and the bottom line in 2013. Aside from beginning or expanding a testing program, my opinion is businesses should ...
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