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A/B and Multivariate Test Validity: Beware of Bad Data!

According to the 2011 Marketing Sherpa Landing Page Optimization Benchmark Report, 40% of the over 2,000 marketers surveyed did not calculate the statistical significance of A/B and multivariate test results in 2010. 40%! That’s a big chunk of marketers. Clearly, ...
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14 Ways To Optimize Your Ecommerce Marketing

Ecommerce marketing covers a lot of bases, from on-site improvements to testing to search engine marketing and social media. Today’s post gives a very brief overview of 14 disciplines in emarketing for online sellers, with links to further resources ...
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Keeping Up With Google: 3 Updates You Should Know About

While Google’s various products and Internet marketing services are updated on a continual basis, 3 recent changes are worth noting their impact on ecommerce businesses: Video previews, Google Adwords’ appended URLs and Google Analytics’ ...
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How You Doin? 5 Free Ways to Check Your Site Performance

Curious how your site is doing relative to your competitors, and looking for benchmark metrics to improve upon? Here’s a roundup of free (and freemium) tools that can help you track traffic, SEO, social sentiment, business ratings and site speed ...
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3 Tips for a Faster Website

Site performance is a key factor in turning virtual window shoppers into paying and loyal customers. In fact, a Get Elastic post on performance according to some recent research, online shoppers will only tolerate about two seconds’ worth of page ...
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