Comments on: What do you Recommend? A Guide to Ecommerce Cross-sells

By: plantronics headsets

plantronics headsets — Fri, 10 Jul 2009 02:35:54 +0000

we use cross sell on our website and it’s been a tremendous asset to our whole marketing program.

By: 10 Lesetipps der Woche für Shopbetreiber » Tipps, Muster, Checklisten, News, Urteile für Online-Händler » shopbetreiber-blog.de

Fri, 10 Oct 2008 05:40:53 +0000

[...] A Guide to Ecommerce Cross-sells von Get Elastic [...]

By: Ayat

Ayat — Fri, 03 Oct 2008 20:36:44 +0000

@Kevin Chamberlin – actually secretly I’m a victoria secret’s model, but don’t tell On a more serious note though, you are absolutely right in that no optimization project is complete without testing. In order to maximize the results of any optimization initiative online, testing is the most effective way to do so. Thanks for all the great comments!

By: Bloggers Digest 10/3/08 | Get Elastic

Bloggers Digest 10/3/08 | Get Elastic — Fri, 03 Oct 2008 17:49:26 +0000

[...] Shukairy from Invesp Consulting and I did a little blogger trade yesterday, you can see her Guide to Ecommerce Cross-sells on Get Elastic and my post Beyond SEO: Applications of Keyword Research on the Invesp [...]

By: Kevin Chamberlin

Kevin Chamberlin — Fri, 03 Oct 2008 14:45:44 +0000

Ayat, nice article I would like to add one thing, or actually emphasize more than the small bit you gave it at the end of this article last paragraph last sentence “However, if you are able to increase average order size by understand what appeals to your site visitor through optimization and TESTING, cross-selling is a great way to accomplish that.”
is to TEST TEST and TEST for yourself. I have used cross selling and or up selling for a few years with my clients. And you mentioned that yes online shoppers are getting more and more comfortable with them. Another option could be sending abandon cart emails to those who have abandon their carts. About 2.5 years ago we started doing this at a company I worked for that only worked with catalog companies and the return was 75% of abandon cart visitors placed and order. Again this was before Google Analytics and Q4 (/4q.iperceptions.com) which allows you to get feed back from visitors on their visit for free. As for Victoria’s site I am sure they will remove that obnoxious pop up when the data comes back but nice to see you shop there.

By: Ayat

Ayat — Fri, 03 Oct 2008 14:30:28 +0000

@The Software Guy – Amazon is always cutting edge when it comes to ecommerce optimization. Many times they test with various techniques to see what works best for their particular products and consumers. What may work well with electronics, may not be as successful with apparel. Amazon’s Better Together Upsell is very strategic in that it is a complimentary item that would enhance what the user currently has. Based on my experience those types of upsells are a relief to customers who may not have all the accessories for their new digital camera, for example, and they really don’t want to search for those items either. Lancome.com utilizes a similar strategy.

By: The Cart Blog » Blog Archive » The art of the cross-sell

The Cart Blog » Blog Archive » The art of the cross-sell — Fri, 03 Oct 2008 11:49:10 +0000

[...] Path lets a guest poster discuss some cross selling strategies. addthis_url = ‘http%3A%2F%2Fthecartblog.com%2F2008%2F10%2F03%2Fthe-art-of-the-cross-sell%2F’; [...]

By: That Software Guy

That Software Guy — Fri, 03 Oct 2008 11:48:35 +0000

Interesting points, particularly about the danger of cross selling during the checkout process.

Would like to see your thoughts about Amazon’s “Better Together” upsell.

By: Neil Jones

Neil Jones — Fri, 03 Oct 2008 07:48:42 +0000

Great post, some really interesting pointers. I think it might be useful to allow “similar products” at basket/checkout to be directly added to the basket, rather than forcing the user to go and view the product page first.