Why eCommerce is a Lot Like ICanHasCheezburger

ICanHasCheezburger is a photoblog where users can submit funny cat pictures with captions. Users are encouraged to “Lolspeak” which has evolved into common buzzwords like “oh hai,” “ur doing it wrong,” “srsly” and “kthxbai.” A lot of people surf ICHC while they’re supposed to be working.

Ecommerce websites upload product pictures and descriptions. Etailers speak gibberish like “average conversion rate,” “landing page optimization” and “Geo-IP targeting.” A lot people shop online when they’re supposed to be working.

Today’s post is a tribute to online retailers and cat lovers everywhere. For each ecommerce topic, there is a Cheezburger pic and a link to a related article (most on Get Elastic, a few from our blogger frendz). Hope u likez.

Search Engine Marketing

SEO Myths

funny pictures

Jill Whalen’s Top 10 SEO Organic Myths
Lee Odden’s 5 Myths About SEO
Tadeusz Szewczyk’s Top 10 SEO Myths V2

Improving Click Through Rates

funny pictures

Short URLs Attract 250% Higher Click-Through in Organic Search
An Example of Excellent Search Result Marketing
PPC Advertising: Are You Selling Yourself in Your Ads?



Marketing Pilgrim Guest Post: 8 Stupid Things Webmasters Do To Mess Up Their Analytics
Problogger Guest Post: Almost 7 Ways to Re-Optimize Your Blog Posts
More analytics posts analytics

Product Pages

Product Descriptions

Improve Product Descriptions Using Customer Reviews
Janet Meiners’ What Customers Want: More Detailed Product Descriptions

Show Products in Context

Can Product Images Improve Conversion?

Calls-to-Action / Cart Buttons

107 Add to Cart Buttons of Top Online Retailers
Call to Action Buttons: Does Size Matter?

Image Zoom

How Top Retailers Show Product Images

Increasing Average Order Value


Webinar: Effective Online Merchandising, What Sells?
Crazy Ecommerce Video: Customers Who Bought This Item Also Bought…
Check out all merchandising posts

Up-selling / Cross-Selling

Cross-Selling Tips for Online Retailers
User Generated Cross-Sells, Why Isn’t Anyone Doing It?
Read all cross-selling posts

Product Subscriptions


funny pictures

Amazon’s Novel Way to Increase Customer Loyalty
Asking Customers to Go Steady: Tips for Repeat Orders

Design and Usability

Site Navigation

See all posts about site navigation

Alternative Navigation

Office Max Reinvents Navigation

Site Search

Why You Should Turn On Google Site Search Today
Optimizing Site Search for Non-Product Information
Crazy Ecommerce Video: Zero Results Found
See all site-search articles


Design Vs. Art Blog: Pop-ups Are Bad for Usability

Slow Loading Pages

Alan Rimm-Kaufman shares tips for speeding up your site’s load time
Crazy Ecommerce Video: Banana-rama-rama-rama…

Registration Usability

Registration Usability: 87 Registration Forms Tested
Registration Usability – Permission Email Dos and Donts

Landing Page Optimization

Creating Compelling Copy

Browse all posts tagged Copywriting

Personalization / IP Targeting

Using Geo-IP To Tailor Content Delivery
Webinar Recap: Love, Faith & Hope: Conversion Meets Customer Behavior
Full replay of webinar: click here

Cart Abandonment

All posts on cart abandonment


Losing Customers at the Register: 12 Checkout Blunders

Dealing With FUDDs

Cart Abandonment: Nipping FUDDs in the Bud

Privacy Policies

Privacy Policy Usability Tips

Marketing Campaigns

Email Marketing

Make Emails Look Good With Images Off
Tips for Writing Welcome Emails
Do Your Email Subject Lines Deliver?
Check out all our email marketing posts.

Unwanted Email

Consumers Believe Spam Means Unwanted, Not Unsolicited Email

Product Guides / Tutorial Marketing

Copyblogger: The Return of Tutorial Marketing?

Holiday and Event Marketing

Webinar: 7 Simple Ways to Boost Your Holiday Conversion Rate
Webinar: 12 Things Retailers Must Learn from Christmas ’07
View all posts tagged holiday marketing

Value-Added Incentives

Giving Gift Givers More Options

Customer Service

Live Chat

GrokDotCom: Make Your Live Chat Persuasive
Internet Retailer: 10 Tips for Employing Live Chat Profitably

Responding to Emails

View all entries tagged customer service

Return Policies

Dodging Dishonest Customer Chargebacks

Free Return Shipping

Good Customer Service Still the Best Word-of-Mouth Strategy

Building Community / Social Media

Ratings and Reviews

How to Attract Customer Reviews
How to Ask for Customer Reviews, Nicely
Webinar: User Reviews: The Power of Social Commerce
All customer reviews articles

User Submitted Photos

Do Customer Submitted Photos Add Value?

Community Moderation

Fake Customer Reviews, Bad Product Reviews – What to Do?

Reputation Management

Invesp Guest Post: Common Reputation Management Issues and How to Address Them

Turning a Reputation Crisis into an Opportunity

Related Articles

47 Responses to “Why eCommerce is a Lot Like ICanHasCheezburger”

  1. A freaking amazing article.

  2. Bless you for recognizing the beauty of kiiiiittttties!

  3. rich page says:

    Wow, very clever Linda! I am sure this will go viral :)


  4. Linda- WE LOVE THIS POST. OMG. We all laughed really good when we saw this. Happy belated Canada Day btw.

  5. @ everyone,

    Thanks for your kind comments. You don’t know how long I’ve waited to post this, it’s been months in the making :)

    thanks for the Canada Day wishes, happy Independence Day to all our ‘Merican friends.

  6. Vorkje says:

    This is a great article to start your day ;)

  7. Ana says:

    Language in Internet just like web 2.0 starts reflecting your real language – its deformalised.. i saw it already with SMSes – i even disliked it a bit at the beginning. its normal for Internet culture.. maybe deformalized is like less bureaucratic and more human oriented..

  8. [...] by this lolcat/e-commerce post and the long holiday weekend, I thought it would be fun to round up some lolcats that relate to [...]

  9. Greg says:

    Ha, great post Linda. Kittehs will lead us to world peace.

  10. [...] Bustos over at Get Elastic put together this collection of LOLcats to illustrate her points about ecommerce.  It really is a very informative post and not just an excuse to show off lots of pictures of teh [...]

  11. ssmilin says:

    hahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahIcan’t stophahahahaha

  12. [...] A Get Elastic reader created her own list of shopping LOLcats inspired by yesterday’s post Why Ecommerce is Like ICanHasCheezburger. [...]

  13. Check out this follow up from a fashion blogger/Get Elastic reader:


  14. Laura says:

    I’ve been following you a while. I love this site. My granddaughter says Oh Hai too…she’s 3

  15. Gemma says:

    Oh Hai! Kute kittehz!

  16. Just for all the time you took to compile this. *Diggs* Awesome! :D

  17. [...] for the best of Get Elastic, you can check out the Best of the Blog to your right, or check out Why Ecommerce is a Lot Like ICanHasCheezburger which links to my favorite posts organized by topic. This should keep you busy for a while, and if [...]

  18. [...] Why eCommerce is a Lot Like ICanHasCheezburger | Get Elastic Good list of points about ecommerce… oh, who are we kidding? It’s a bunch of LOLcats (and other animals) that tie loosely to the theme, but it’s worth it. (tags: ecommerce lolcats marketing humor) [...]

  19. Very very nice :). Very good idea for viral campaign :)

  20. Jae says:

    This made me smile. And that’s not expected to happen while reading a blog including ‘eCommerce’ in its title. Brilliant!

  21. [...] Linda Bustos/Get Elastic: Why eCommerce is a Lot Like ICanHasCheezburger [...]

  22. rotfl says:

    this is hilarious. The Invisible Shopping Cart is now my wallpaper.

  23. omg kitty says:

    OMG sweet little kitty’s
    i wantz them

  24. Awesome selection of pictures to deal with each topic.

    I don’t check out ICHC often enough, but the relationship between the topic and the picture is hilarious.

  25. What is that animal with no ears?

  26. That is an earless kitten. Cute, n’est-ce pas?

  27. “Je crois que ce n’est pas votre premier Web-travaillent! \;) “;2

  28. This was hilarious! I loved the cat hat with earmuffs. That should be on TV. Great compilation. Thanks for making my day.

  29. Haha this is great! Thanks for the efforts!

  30. Now if i can only get my kitties to stay still long enough for me to take a picture like these that would be a miracle!

  31. well, the vivid figure of speech.

  32. Ear muffs picture looks like kevin spacey. lol

  33. This was hilarious! I loved the cat hat with earmuffs.

  34. Gift Buzz says:

    What’s up with the rat in the one picture?????

  35. Wow! Truly adorable. Love em all!!

  36. [...] LOL Funny nomination for Why Ecommerce is a Lot Like iCanHasCheezburger [...]

  37. This is hilarious. and yes, I’m guilty too…I’m at work. What I find even more incredible is how they managed to get the furry critters to pose for the pics. I can barely get mine to stand still for a pic much less make them pose.

  38. Great pics! Look at the hair on that whites cats tongue. Amazing. All are adorable.

  39. Ha-ha, first photo is the funniest one. ;)

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