This week’s infographic explores who looks and clicks on banner ads. Continuing the theme of consumer fears about privacy, it’s not just lack of interest that causes users to shun banner ads. Consumers believe banner ads will prove to haunt them long after the click:
- 31% are worried that their internet behavior will be tracked
- 54% don’t trust most online banner ads they see
- 55% are worried about getting a virus
- 57% are afraid of receiving spam from advertisers
Nevertheless, ad spend is expected to grow by 23% this year, and Facebook will pull in $5B in ad revenues. Are advertisers getting their money’s worth?
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Where did you get the number at 2.1% for average click-through rate on the Internet for banner ads? That is amazingly high in my experience – and any industry data I’ve read.
This is not our own infographic so I can’t cite the source on that one.
I noticed another thing, check out the first paragraph..
“Banner ads first appeard on the web in 1994….. After 8 years do people fall for this attractive ad?”
Does this mean the infographic was made in 2004 or the stats were compiled at that time? Again I recite Tao’s astonishment at a 2.1% CTR! I wish!