Comments on: Wishlists May Reduce Cart Abandonment

By: David Hamill

David Hamill — Wed, 06 Jan 2010 20:38:22 +0000

This may be true but all it does is change a metric. It doesn’t lead to an increase in sales. Let me explain.

If 10% of your users are abandoning your shopping cart because their using it as a wishlist, adding a wishlist will not lead to more sales. Instead it will mean that 10% of them use the wishlist instead. (In reality a lot of them will just keep doing what they always did anyway but let’s not get into that.)

Your abandon rate will drop but your sales will stay the same.

The only reason you’re looking at the abandon rate is to increase sales. It’s the people who try to buy and give up that you want to focus on.

Try not to get too fixated on the metrics you’re using.

By: Rob

Rob — Fri, 04 Apr 2008 00:15:34 +0000

Having an integrated system which includes ecommerce, order management, accounting, and inventory can help provide better data to understand who is dropping off your site, at what point, and what products they had in their shopping cart when they did this.

Rob

By: Creative Wish List E-Mailing to Boost Holiday Sales - Get Elastic Ecommerce Blog

Creative Wish List E-Mailing to Boost Holiday Sales - Get Elastic Ecommerce Blog — Thu, 06 Dec 2007 17:08:18 +0000

[...] stores. They help customers bookmark items they like but just aren’t ready to buy, (which can reduce shopping cart abandonment) and when they are shared, they can help gift givers know what their loved ones really [...]

By: I nostri bookmark dal 1 Giugno al 16 Giugno » hobgobbler.com

I nostri bookmark dal 1 Giugno al 16 Giugno » hobgobbler.com — Fri, 28 Sep 2007 20:07:45 +0000

[...] Wishlists May Reduce Shopping Cart Abandonment – The reason I might put items in a cart but never continue is that I sort of just use it as a holding place while I?m still researching which store has the best price. [...]

By: Small Etailer Packs Big Usability Features - Get Elastic Ecommerce Blog

Small Etailer Packs Big Usability Features - Get Elastic Ecommerce Blog — Tue, 04 Sep 2007 18:09:00 +0000

[...] So you don’t have to use your shopping cart as your wishlist/bookmarking tool [...]

By: Jason Billingsley

Jason Billingsley — Wed, 25 Jul 2007 22:17:44 +0000

We have a great (and easily digestible) whitepaper on the Build vs Buy question. It is especially relevant for ecommerce platform decisions. http://www.elasticpath.com/build-vs-buy/

By: Matthew Davis

Matthew Davis — Wed, 25 Jul 2007 19:49:51 +0000

Does anyone have a good criteria or reference for build v. buy analysis for shopping cart solutions?

Thanks!

Matthew

By: Ecommerce Usability Review of the Sharper Image - Get Elastic

Ecommerce Usability Review of the Sharper Image - Get Elastic — Tue, 03 Jul 2007 16:43:21 +0000

[...] I have discussed previously, some shoppers will use the Add to Cart button to bookmark products for consideration. Adding an “Add to Clipboard” or “Add to Wishlist” link [...]

By: Optimizing Ecommerce Usability - Product Comparison Matrix - Get Elastic

Optimizing Ecommerce Usability - Product Comparison Matrix - Get Elastic — Fri, 22 Jun 2007 18:38:26 +0000

[...] back and forth between product pages. It also provides users with a better system than using the shopping cart as a holding tank for product comparison, which should improve your shopping cart abandonment [...]