10 Ways to Boost Your Ecommerce Conversions in 2019

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5 minute read

Previously published on TA Digital

In this highly competitive world, it is very important for businesses to offer exceptional shopping experience to their customers. There is no point if multiple customers are visiting your website, but not purchasing. In order to increase the ecommerce conversion rate, each and every step has to be analyzed – from the initial landing page to checkout. You need to optimize your website right now for increasing the conversion rate, because at the end of the day conversion rates mean an increase in revenue. Here’s how you can boost your ecommerce conversions:

1. Live chat support

With multiple products and service offerings, customers can feel overwhelmed and confused, and have questions that need to be answered instantly. They look for accurate and prompt responses. By introducing live chat support on your ecommerce website, you’ll see customer satisfaction increase while enhancing your brand image and trust. Customers prefer to buy from sites that offer this feature. It’s one of the best ways to quickly increase your conversion rate.

You must make sure your customer representatives or live chat agents are proactive. Ensure that they do not keep the customers waiting for a long time, or else they will get irritated and lose interest in making the purchase. At times customers are shy to start a conversation. In such cases they need to observe the customer behavior on the website and proactively start a conversation and make them feel comfortable, gradually guiding them to make their purchase.

2. Abandoned shopping cart reminder

According to statistics, the global cart abandonment rate in 2018 was 75.52%. Every engaged customer is not a guaranteed buyer. It is difficult to reduce the cart abandonments; therefore, you need to understand why they did it. There are various reasons customers abandoned the cart – such as unexpected costs, better price on another site, asking for compulsory sign up, complicated checkout process, expensive shipping, lack of payment options, lack of return policy and security concerns.

The solution for this issue is to send shopping cart recovery emails to the customers. Emails sent within three hours of cart abandonment, will get a 40% open rate and a 20% click through rate. At least 10.7% of customers who receive the email, return to make a purchase. You need to implement different personalized strategies while sending these emails, it will definitely improve conversions and sales.

3.  Optimize for mobile devices

Customers spend most of their time on their mobile devices. In 2018, mobile devices accounted for more than one third of retail sales. Your ecommerce store should provide a great mobile experience, hence you must optimize your ecommerce store for mobile devices to increase the conversion rate.

4. A/B test

Split testing is one of the best ways to increase ecommerce conversion rates. In fact it is very simple: suppose you have two headlines for your online page, and you are not sure which one to use, you can go for A/B split testing. It will help you find out which one is preferred. So now you need to make two versions of your site page, and the software will send half the traffic to page A and the other half to page B. you can use A or B according to the results. This is very easy and will save time to increase your conversion rate.

5. Detailed product descriptions

There are numerous ecommerce sites out there where product information is not provided at all. Customers can’t touch the product nor ask questions, like they can in brick-and-mortar. Therefore, you need to make sure you describe the products in detail. It should contain interesting and informative content that will make your customers interested in your product and will go ahead in making the purchase. Add a product video or demonstration for more impact. All these will definitely prevent returns and increase conversion rates.

You also need to focus on your SEO strategy. High website traffic is very important to boost ecommerce conversion rate. Therefore, SEO will enhance the traffic to your website as well as build your SEO ranking.

6. High quality images and video on your product/services

As previously mentioned with ensuring detailed product descriptions and a customer’s inability to touch or see an item – the best thing to do is to show detailed images or videos. It helps to visualize the products better, and this leads to higher conversion rates.

7. User personalization

You can personalize the user experience by using powerful user tracking and communication software. This will allow you to keep your message and desired action the main focus of the user across platforms. Once you send the customer the email with coupon codes, it should be applied automatically. Make sure the customer does not have to fend for themselves. In the emails button, have a pop a code in the URL, and have the coupon easily accessible on the website. If you can make it easy for your customers to use, they will remember and return for making more purchases.

8. Customer reviews of products

Make it a point to add customer reviews of your products on the website. According to a study, around 61% of customers read the reviews before making the purchase. Online sales increase by 18% when customer reviews are showcased. You should also give your visitors the chance to leave their reviews. This surely boosts conversion and builds trust in the customer.

9. Optimize email receipts

The regular and expected practice these days is to email the customer their invoice. You need to be innovative here by including recommendations of other products or services based on the previous purchase. 80% of customers like relevant recommendations and would return to your site to purchase. They may also make more purchases based on the recommendations.

10. Build trust

The most important thing is to build trust among your customers. Trust these days is difficult to build, yet very easy to destroy. There are certain reasons why people won’t buy from you: Not in a hurry, no need, lack of money or lack of trust. You can’t do anything about the first three, but you can definitely do something about the fourth.

For building the trust of the customers, you need to add a physical address of your company, introduce your team along with their pictures, cite articles and blogs from third parties, add genuine and authentic customer reviews and testimonials, make communication easy and live, and make the site look user friendly and professional.

You can also send them information of your products and services along with offers, discounts and promotions. This will attract your customers to your site. Use pop-up windows to get their attention. Inform them by sending promotional texts over the mobile devices or email. You can also introduce an information bar on the top of your website. This will create curiosity among buyers, and it will increase conversion rate.

Joseph Brannon
Joseph Brannonhttp://www.tadigital.com
Joe is an experienced leader with expertise in strategic planning and delivery of Digital & IT initiatives. He has successfully delivered global large-scale enterprise digital initiatives; and has a keen focus on solutions to enhance the customer's commerce experience.
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2 COMMENTS

  1. Very detailed and well-researched piece! I personally relate to the cart abandonment part the most; usually as a consumer, I get annoyed by the multiple address fields that I need to fill again and again. I prefer websites that provide a much simpler, to-the-point order form that doesn’t ask about my medical report to make a $10 purchase.

    As for the Live Chat Support part, it is better to automate website and social media live chat that would not only provide a much more timely response to multiple customers at a time but save your support agent the hassle of going back and forth between one user and another.

    Botsify provides Chatbot for E-commerce that not only respond to message queries but can filter out your Facebook Business Page’s comments section too. The auto-respond to comments feature picks out pre-determined keywords customers usually mention in their comments and then quickly answer them into their inboxes.

  2. Fantastic tips, Joseph. I have also found that explainer videos work well with converting leads into customers, so this is something business owners who have an eCommerce site should invest in. Also, explainer videos can go viral, which can help to boosts brand awareness considerably.

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