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10 ways to drive organic ecommerce traffic

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4 minute read

Publishing relevant and quality content is the easiest way to increase your website’s organic traffic. Also, enlisting effective search enginge optimization (SEO) techniques will influence ranking on various search engines. 

Websites that have higher rankings (i.e. presented higher in the search results) are identified to a larger number of people who will then visit those sites.

Here are 10 ways to gain organic traffic:

Find the right the keywords

Determine what your existing and potential customers might be looking for. Ask your current customers what terms they would use to find the products and services offered by your business. Brainstorm a list of keywords related to your business. Make use of tools such as Google PageRank to see which websites hold the top positions. Go for the most relevant and current keywords related to your site. Never use an automated means of page creation because of its long, never-ending series of numbers or alphabets.

  • Avoid filling the top part of your site with large images or image navigation
  • Create ALT tags for all images
  • Use meta descriptions that include keywords

To be ranked among the top 1-10 and differentiate your product you have to make good use of unique and catchy lines to describe your products and services. The text under the hyperlinks are the very first things that appear when a page appears on the search engine result page. Having attractive meta descriptions for your products or services helps in getting the attention of your customers.

Infuse Google freshness into the content

Writing quality content is good, however, an update on the content can make it irrelevant and Google will no longer see it as valid. When this happens, the traffic being derive from that content goes off or reduces. Instead of writing another piece of content which will take time before it gets attractions, simply infuse Google freshness on your old content. Here’s how:

  • Review the content of all your pages with tools such as Ahrefs, Semrush, Alexa etc.
  • Choose the ones that gave you the most traffic from Google
  • Make relevant updates and edits to the content to keep it up-to-date
  • Re-publish and share the “new” content

Originality

Unique and creative product description can help you in boosting your ranking and customer acquistion. With today’s online search competition, the only thing that could rank you higher is the originality of your description.

Include product reviews 

This is very key for your site. Most customers read reviews before purchasing an item, especially if it is their first time. Getting your customers to write their genuine opinion about the product or service helps you not only get more customers but also to improve on your services and products.

Ensure that your site is a responsive one

Your user experience is of the utmost importance. Having a responsive site with a smooth user interface and a responsive design offers your customers this experience they want and also attracts new customers.

Explore videos and images of products

Give your customers a feel of the product they wish to purchase by bringing to life those products through good quality motion visuals from various angles. But make sure those images don’t interfere with site loading times.

Social Media promotion

Social Media platforms like Instagram and Facebook help boost your customer interaction. Create and maintain your social media profile because this attracts your potential customers. Run campaigns on these platforms to get more results. By posting regularly and engaging your user you can increase your leads. Integrate your product pages with social media sharing buttons. This help consumers share specific products and their information with their friends, relatives, followers, etc. This is a great marketing strategy and also good for SEO because at times search engines may use social signals as a standard of authority.

Link building

Link building is important for SEO strategy. It is obvious quality is held higher than quantity by search engines, a solid link from a highly-visited and trusted site can bring and enhance traffic. This simply means more leads, sales and revenue for your ecommerce site. Make sure it is a relevant website and is useful to consumers otherwise black-hat link building can bring bad reputation and Google will penalize your website.

Offer discounts and promotions

Who doesn’t love discounts? Discounts and sales promotion are great activities to attract people to your website. Popular sites like Amazon have been using this technique on a consistent basis to attract huge traffic and potential customers.

AMP (Accelerated Mobile Pages) Integration 

Although Google has stated it not to be a ranking factor, this can help increase the speed load of your website. When a search is being made, Google tends to bring our answers more from a web page which has AMP integrated into it due to the page speed.

Getting more traffic on your ecommerce site can be said to be difficult due to the nature of the market, but never let it hinder you from trying. There are lot more organic SEO techniques than what is listed above for ecommerce websites which you can try out. Use them strategically to optimize your page.  

Let us know what your go-to strategy for driving traffic in the comments below.

Michael Usiagwu
Michael Usiagwuhttps://visiblelinkspro.com
Michael is CEO of Visible links Pro, a premium Digital Marketing Agency committed to seeing brands and products gain the right visibility on the search engine.
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