In 2018, 11.9% of all retail was attributed to ecommerce, this number is expected to increase to 17.5% in 2019. Considering that retailers reported $3.53 trillion in sales in 2017, it’s safe to say that ecommerce has a big future.
The world of ecommerce is highly competitive, not to mention having to battle the giants like Amazon and eBay. These tech giants are changing the game entirely by making it possible for anyone to sell products, from anywhere, at anytime.
The key to growing a successful ecommerce business is working hard and working smart. Luckily, there are some useful tools to help market, run, and analyze ecommerce platforms. Some of them are free and others come with a subscription fee (usually a free trial is offered to test first).
The following recommended ecommerce tools have been broken down into three categories: Marketing, Managing and Tracking.
Ecommerce marketing tools:
#1 Google Shopping (Paid)
Also known as ‘Google Product Listing Ads’, this is an excellent way of getting products to show up in search ads on the Google network. This gives people an instant idea of what businesses are selling/marketing before they even get to the organization’s website.
#2 Fomo (Paid)
Credibility increases conversions. The easiest way to give a webstore instant credibility is through social proof. Fomo is an excellent tool to show new customers what other customers are doing or buying.
#3 Kickofflabs (Paid)
Kickofflabs has two great products to grow an ecommerce store. Businesses can leverage existing customers to bring in more leads with their customized contests where consumers are rewarded for sharing and entering. It also has the functionality to get users contact details while on the ecommerce site. In return for inputting their details, businesses offer a coupon or discount.
#4 Sumo (Paid)
With Sumo, businesses can create a pop-up on their site to appear for users to fill in their contact details. The pop-up can trigger after users take a certain action or after a page load. This is a great way to capture email addresses and build a customer list to market to at a later stage.
#5 Mailchimp (Free)
Mailchimp is an email marketing tool. It allows companies to design and send emails to specific audiences based on their order history to encourage future purchases. Businesses can also group their customers together to make sure they send them relevant information and offers. A power email marketing tool is something every ecommerce store needs.
#6 Smile.io (Paid)
We all know that it’s easier and more cost effective to keep an existing client than find new ones. Smile helps increase customer retention by rewarding repeat customers building brand loyalty. By building a loyal community companies build an engaged customer base that can bring more sales to their ecommerce store in the future.
Ecommerce managing tools:
#7 Unsplash (Free)
It’s always useful to have a few of stock image sites bookmarked, to keep an ecommerce store looking as visually appealing as possible. Unsplash is the best one and it’s free.
#8 Easyship (Paid)
Shipping is always tricky when it comes to ecommerce stores. Now there is a way to connect the store and ship globally, with hundreds of solutions on this one shipping platform. One of the best ways to grow an ecommerce store is to increase marketshare, by shipping to more countries businesses will be doing just that.
#9 Taxjar (Paid)
Automate sales tax calculations, reporting, and filings in minutes. Businesses can also complete tax returns and automate their filing.
#10 Wiser (Paid)
Wiser is a valuable tool for tracking the competition. It gathers and analyzes data points to help businesses optimize their pricing structures.
#11 Canva (Free)
Save the graphic design fees and use Canva to create your own creative assets! Content is a great way to connect with customers and web stores noticed. Canva is a great tool to help put together social media content, infographics and product shots for estores’ marketing channels.
Ecommerce tracking tools:
#12 Google Analytics (Free)
Probably the most common and most useful tool a business can have in their arsenal. Being able to track traffic and conversions, and where they came from, means companies can make better informed decisions on how to improve their websites.
#13 Ahrefs (Paid)
If businesses can get SEO right they’ll essentially have a free marketing channel that works to find them customers every day. Ahrefs helps companies grow their search traffic by telling them exactly what they need to do to improve their SEO rankings, it also helps organizations see where the competition is ranking on Google and why.
#14 Hotjar (Free and Paid options)
Using heatmaps and video, Hotjar allows businesses to track users actions on their website. This helps companies uncover insights, and make the right changes to their site to increase conversions.
#15 Aerialscoop (Free)
Aerialscoop aggregates the most important ecommerce data daily. Subscription grants companies their own branded data, as well as, industry benchmarks.
#16 BONUS TOOL: Appsumo (Free to subscribe)
AppSumo is a daily deals website for digitally distributed goods and online services.
Guest Contributor: Natan Pollack is a co-founder of Aerialscoop.