Insights from Ecommerce Experts
Insights from Ecommerce Experts

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30 B2B ecommerce experts to follow

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17 minute read

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. We’re following them and we think you should be too.

Brian Beck_Get Elastic

Brian Beck, CEO, BECK Ecommerce

With over 20 years in the B2B commerce space, Beck has lived through many digital transformations. He now serves as an expert and consultant for mid-market and global B2B firms in the areas of ecommerce strategy, digital transformation, digital marketing and technology evaluation. He’s a frequent speaker at industry events around the globe, and the author of Billion Dollar B2B Ecommerce.

Twitter
LinkedIn


Brady Behrman, CEO & Founder, Punchout2go

After 20 years in the web development business, Behrman co-founded PunchOut2Go in 2011 and quickly grew it into a global company, supporting organizations in 39 countries (on 6 continents). During his career, Behrman has gained extensive knowledge and experience within the B2B ecommerce and eProcurement industries; and is a known thought-leader within this niche space.

Twitter
LinkedIn


Tiffany Beltis, Go-to-Market Leader, Small Business Group, Intuit 

Beltis has held digital transformation roles in enterprise B2B software, including Adobe and Symantec. She oversaw and led the strategy for Intuit.com, including a complete overhaul from the infrastructure all the way through to the customer experience. She is also a sought-after speaker, presenting regularly at conferences such as GrowthHackers, Brand Innovators, and Oracle Open World. 

LinkedIn


Don Brett, VP, Kimball (formerly at Newell Brands) 

Brett served as Vice President of eCommerce for Kimball, a leading furniture company, and is now Head of Digital, Mergers & Acquisitions, New Business Development at Kimball. Brett was previously with Newell Brands as the former VP of B2B Commerce. He currently runs E-talk podcast and can be spotted speaking at shows such as, 3PL and Supply Chain Summit. 

LinkedIn
Podcasts


 John Bruno, VP, Product Management, Elastic Path (former Forrester Analyst)  

Bruno has been shaping the future of B2B digital commerce for some time now. Prior to his role at Elastic Path, Bruno led the B2B practice at Forrester. For much of his career, Bruno has been immersed in B2B practitioner challenges and serves as a trusted expert.  

Twitter
Supply Chain Dive
Engineering


Brad Budde, VP, Digital, Emerson

Budde is an 18-year veteran in the B2B industry, with experience spanning markets at large and mid-size enterprises, including roles in digital, ecommerce, product management, operations and engineering. He currently leads the overall digital program for Emerson Automation Solutions including guiding the strategic direction, leading the implementation, and driving the adoption of capabilities. 

LinkedIn


Matt Clark, Global Head & VP, Ecommerce and Digital Marketing, Premier Farnell/Avnet 

Clark is an experienced ecommerce professional with a demonstrated history of working successfully in the technology and services industry. He leads all ecommerce efforts for Staples.com and Staplesadvantage.com. You can find him onstage at B2B Next this fall discussinghow distributors are optimizing processes standardize the front-end experience.

LinkedIn


Marta Dalton, Global Ecommerce Director, Unilever 

As Global Director, Dalton is responsible for B2B and B2B2C ecommerce at Unilever. She’s a popular and featured speaker at many of the industry’s leading conferences, such as DigitalSummit, B2BOnline, B2BOnline Europe, B2BNext, eMetrics Summit, Dreamforce, Ecommerce Brazil, and AD Ecommerce Summit to name a few.  

Twitter
LinkedIn


Cynthia DiTullio, Director, Global B2B, Converse 

DiTullio is a seasoned practitioner and accomplished B2B leader with extensive global business operations experience. DiTullio has a proven track record for analyzing, benchmarking and improving operational effectiveness. She is also recognized for successfully building and mentoring highly productive and cohesive teams across diverse industries and locations. 

Twitter
LinkedIn


Apryl Erickson, Vice President, eBusiness & Customer Centricity, HID Global

Erickson is a strategic, customer-centric business leader with HID Global and is responsible for driving commercial digital business and customer experience strategies. With more than a decade at HID Global, she has held roles in sales management, channel marketing, product marketing/management, international sales and marketing communications. 

Twitter
LinkedIn


Adrienne Hartman, Director, Ecommerce & Campaign Sales, JJ Keller & Associates  

Hartman is a digital leader and frequent speaker at shows like B2B Online, B2B Next, THAT Conference, IBM Think and STEM Innovation Summit. She currently leads the team responsible for digital marketing, ecommerce, creative, content, UX, support and direct sales. Hartman is also empowering others as a Board of Director member for Women in Technology Wisconsin.  

Twitter
LinkedIn


Kyle Hilbrenner, VP Ecommerce & Digital Marketing, RepairClinic.com

As data driven practitioner, Hilbrenner has led everything digital and ecommerce. He specializes in strategy and analytics with a proven ability to collaborate with IT teams to deliver new and improved customer experiences. In his current role, he is leading a comprehensive digital transformation including a site redesign and launch. He’s past B2B award winner and featured keynote speaker. 

LinkedIn


Andy Hoar, CEO & Founder, Paradigm B2B (former Forrester Analyst) 

His long-standing credibility in the B2B space as a former Forrester Analyst and now Founder of Paradigm B2B, Hoar is really an expert and leader for practitioners. In 2019, he released his disruptive new B2B report to the market, Paradigm B2B Combine.

Twitter
LinkedIn


Richard Isaac, CEO, Real Decoy 

Isaac is a successful entrepreneur, VC and ecommerce thought leader. He has been considered a leading authority when it comes to boosting customer loyalty and ecommerce conversions. He also serves as a trusted advisor to executives of the world’s most recognizable brands extract greater ROI from their ecommerce investments. Isaac will be a featured B2B Next 2019 speaker with a healthy following on his contributed articles on LinkedIn.

LinkedIn


Larry Keeley, President & Co-founder, Doblin Group 

Keeley is a strategist who has helped companies develop effective methods of innovation for over three decades. As president and co-founder of Doblin Inc., he has pioneered comprehensive innovation systems that materially improve innovation success rates. He’s also an esteemed author, having published Ten Types of Innovation & Disciple of Building Breakthroughs, and is a featured keynote speaker at this year’s B2B Next.   

LinkedIn


Justin King, President, B2X Partners 

King was one of the first thought leaders to truly double down on B2B ecommerce as an advisor for manufacturers and distributors. He’s the author of Digital Branch Secrets and a frequent speaker on B2B ecommerce. He will be featured at B2B Next. In addition to speaking, writing and advising, King also runs a successful B2B Academy.  

Twitter 
LinkedIn


Mike McMahon_Get Elastic

Mike McMahon, Ecommerce Consultant and former VP, Ecommerce, Medline Industries

McMcMahon is an innovative B2B ecommerce executive with a track record of delivering strong business results through digital strategy, data curation and analysis, and project leadership. In 2018, he founded McMahon and Associates, a consulting firm specializing in ecommerce and marketing strategy.

LinkedIn


Paul Miller, Senior Advisor, Paul Miller Associates

Miller has successfully launched numerous brands on the web and has crafted winning, profitable, large scale operations in the process. He’s team builder with a knack for finding and hiring great talent – and an equal ability to motivate and retain great people.

LinkedIn



Jay Nikolich, VP, Ecommerce, Pharmavite 

Nikolich is a 16-year veteran in the CPG industry and a frequent event speaker, podcast guest and overall demonstrated expert in demand. He has extensive experience in channel and sales strategy development, large account management, training, marketing, and operations.  

Twitter
LinkedIn


Michael Noble, CEO & Co-founder, Apruve 

Noble is the co-founder of fintech Apruve, a real-time B2B credit network that connects suppliers, their buyers and banks to extend revolving lines of credit to purchase against. He is also the founder of Nitch, a B2B social network to connect buyers and suppliers within their specific “niche.”  

LinkedIn



Kevin O’Brien, Director, Ecommerce, Caterpillar 

O’Brien is responsible for the development and management of all Caterpillar ecommerce lines of business.  As a globally experienced executive with extensive experience in transformational technology deployment, he has had experience as both a business and technology leader for Caterpillar.

LinkedIn



Joshua Penfold, Senior Manager, Ecommerce, Phillips 

Penfold is a B2B commerce practitioner with a great client-side perspective that he frequently shares via his contributed LinkedIn articles. He has created and led several multi-million-dollar ecommerce channels in industries spanning security, telecommunications, outdoor lifestyle and transportation that have won awards for design and performance.

LinkedIn articles


Devashish Saxena, VP, Chief Digital Officer, PPG

Saxena is a customer-focused visionary and strategic leader with a remarkable track record of driving €1.3 billion digital business growth while consistently shepherding deep business transformation. As CDO, he leads PPG’s digital transformation through enhancement, connectivity, automation, insights and innovation.


LinkedIn


Minal Shah, Asia Pacific Lead, Competitive and Market Intelligence, SAP

Shah is a seasoned IT strategist at SAP responsible for providing strategic insights for market and competition to help drive regional strategy and sales. Her expertise lies in program management, product marketing and competitive intelligence to name a few. And has been a featured expert on customer intelligence panels.

LinkedIn


Shalin Shah, VP, Ecommerce & Digital, Georgia-Pacific

Shah is an experienced senior leader and VP of ecommerce and digital at Georgia-Pacific. Shalin is responsible for leading sales and customer specific capabilities in ecommerce. He’s also a feature keynote at many B2B industry conferences, such as B2B Online and B2B Next.


LinkedIn


Sonesh Shah, VP, Brand Marketing & Digital, Bosch

As head of digital at Bosch, Shah is responsible for all digital transformation efforts for the North America division for Power Tools, including IoT / New Business Model Development. His role allows him to remain at the intersect of CX and technology. An avid industry speaker, you can find him on stage at B2B Online and B2B Next. 

LinkedIn


Chloe Thomas, Founder, eCommerce Master Plan  

Thomas is a trusted advisor to ecommerce business owners and marketers to further grow their businesses. In addition to speaking and advising, she is also the author of five books on the topic of ecommerce and regularly contributes to news outlets and business white papers. She also has a podcast of the same name, eCommerce Master Plan and has created virtual seminars specializing in B2B commerce

Twitter
LinkedIn


Rence Winetrout, Global VP, Digital & Data Science, Molson Coors

With over 20 years of success helping companies grow, compete, innovate and win, Winetrout is an effective strategic leader. In his role with Molson Coors, he’s leading aglobal team of digital marketing, ecommerce and advanced analytics experts across multiple global regions, which include the US, Canada, Europe, Latin America, Asia. Winetrout is a respected digital innovation industry speaker and will be featured at B2B Next. 

LinkedIn


Scot Wingo, CEO, Spiffy, Executive Chairman, ChannelAdvisor  

Wingo is the Executive Chairman at ChannelAdvisor, which provides auction and marketplace management software and services to a wide range of companies. He leads the mission to provide retailers and manufacturers with the software and services they need to successfully sell their products via online sales channels. In partnership with Jason Goldberg, Wingo co-hosts the popular Jason & Scot show podcast.  

Twitter
LinkedIn


Brendan Witcher, VP & Principal Analyst, Digital Business Strategy, Forrester 

Witcher is a coveted advisor focused on the intersection of digital and physical with expertise transforming brands on a global scale. He possesses a proven track record and expertise at leading cross functional digital transformations. He’s frequent speaker who is passionate about building high performing teams and breaking down barriers of organizational silos.  

LinkedIn

Kristin Schepici
Kristin Schepicihttp://www.getelastic.com
As the Editor of Get Elastic, Kristin is dedicated to bringing Get Elastic readers top of mind topics and cutting-edge trends in technology and all things commerce.
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