ICYMI: In February, we shared an article on the 4 ecommerce marketing takeaways from Netflix’s Black Mirror – Bandersnatch.
Black Mirror – Bandersnatch from Netflix has been a great indicator to the way users will consume digital content in the future. This emerging trend could spill over into the ways brands decide to deliver marketing communications to their audiences (soon).
The article discussed consumers desire for choices to allow them to feel empowered and want to embark on personalized shopping journeys.
TL;DR: The four takeaways from the article have been nicely packaged into this infographic from author Akshatha Kamath.