Selling on Amazon isn’t always an easy task – learning how Amazon works and how to make your products sell is all part of the game when it comes to being an Amazon seller. You can use many different methods to figure out how to fix anything that might be wrong with your listings. There is a lot of great advice out there to help you along the way, often from other sellers who have been exactly where you are.
With that in mind, here are five great ways to boost your sales on Amazon.
1. Become a Fulfillment by Amazon (FBA) Seller
If you haven’t made the leap to an FBA seller now is the time. Yes, there are fees associated with FBA listings – but there are also Amazon fee calculators out there to help figure all of that out. The upside to using FBA is that your listings are going to be more enticing to Amazon Prime members.
As of January 2019, over 100 million people have access to the benefits of Prime membership. That includes Amazon’s famous free 2-day shipping. When you become an FBA seller, Amazon takes over shipping your items and stores your products at their warehouse. They also handle all the customer service issues that might arise.
Customers have learned to trust the Amazon brand, and they love their free shipping benefits. Don’t miss out on getting increased interest in your listings by not being an FBA seller. It’s time to make that leap if you want to be serious about boosting your sales on Amazon. It could take some adjustment, but the new sales numbers will prove it’s definitely worth the change.
2. Use Influencer Marketing
Social media has become a huge channel for people to learn about products and consumers often look to popular social media influencers across various platforms to see what they’re wearing, using, and loving right now. This means you have a chance to get your product out there if you reach out to the right influencers.
In a recent survey about how people made purchasing decisions 49% of those who responded said they’d decided to buy something based on an influencer’s post over their own friend’s social media posts. That’s a pretty large number when you think about the reach normal word of mouth marketing usually has.
There are several ways you can reach out to social media influencers. Amazon itself has an influencer program you can work with. You can research influencers that match up with your product’s category and reach out yourself. You can also use sites like Shoutcart and pay for a shout out from an influencer.
One important distinction to keep in mind when it comes to influencer marketing is that you cannot pay for someone to leave you a good review. Remember, when you reach out you are asking them to talk about your product on their own platform. You are not reaching out to request that they leave a positive review on Amazon’s website. That’s against Amazon’s terms of service (TOS).
3. Consider Sponsored Listing Ads
Pay to play is a thing on Amazon just like it is on most other websites. If you want increased visibility you’re going to have to pay for that top billing, at least at first. Amazon offers a lot of different sponsored products campaign ads to choose from. There’s a lot of flexibility so finding what will work for you is relatively easy.
Decide what you’re willing to pay for each click, and what you’re hoping to get out of your campaign to figure out which option you want to use. You can pay to have your product show up at the top of the first page of results for a specific keyword if that’s what you want. Just remember sometimes it costs money to make money and this is a prime example of that concept.
4. Step Up Your Listing Game
This includes making sure you’re using better keywords, better optimization on your listing, and better product photos. Everything you do reflects what kind of seller your customers should expect to be buying from. If your product images are a low quality that tells buyers they may not end up getting a product that is going to last.
If you aren’t optimizing your keywords and descriptions you’re missing out on a lot of potential traffic. All of the aspects of your listing build together to make a stronger overall presentation. The idea that you’re only as strong as your weakest link in the chain applies to your listings. Strengthen every aspect of your product’s listing to boost your sales significantly.
5. Get Reviews
You already know you can’t pay for reviews but that doesn’t mean you have to hope they just roll in either. Amazon has tools to help you follow up with customers who’ve recently made a purchase. You can reach out to them and ask how they’re liking your product. You can reach out to make sure everything is going well for them and nothing needs to be fixed.
When you’re reaching out you can also mention that if they’re happy with their purchase it would be really helpful if they could leave an honest review about their experience. Sometimes people get busy and forget they even made a purchase at all. Reaching out can jog their memory and send more people to your listing to leave a review.
Boosting your sales on Amazon doesn’t have to be an impossible task. There are a lot of things you can do to make your listings better and more profitable. You don’t have to do everything perfectly. Selling on Amazon is an art that takes time to perfect. Take advice from sellers who have been where you are, and then watch the profits start rolling in.
Guest Contributor: Gabe Nelson works at Synccentric and possesses a keen understanding of Amazon’s business inside and out.