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Ashley Lipman  -  
Jul 22, 2019
5 minute read
An omnichannel approach allows retailers to engage with consumers on a variety of different platforms via a number of touchpoints. The main concept behind omnichannel commerce is providing consumers with a seamless retail experience.
Jon Stine  -  
Jul 19, 2019
4 minute read
Jon Stine offers an insightful take on the Benchmarking Retail Shoppability by Raymond Burke and Neil Morgan. He highlights the value of the retail framework addressed in the paper and the five overarching dimensions that create the engagement and conversion of shoppability.
Kristin Schepici  -  
Jul 19, 2019
3 minute read
Robb Miller, SVP, Americas at RichRelevance, gives us his take on what personalization means to B2B organizations, challenges B2B ecommerce practitioners are facing and what digital touch points he thinks have greater potential for B2B.
Linda Bustos  -  
Jul 18, 2019
1 minute read
As 2020 approaches, digital and physical shopping is becoming more and more of a sci-fi experience. The rise of voice-enabled transactions, augmented and virtual reality, robots in retail and disruptive fulfillment is forever changing the way we buy -- and sell. Our latest infographic illustrates the state of future-shopping.
Kristin Schepici  -  
Jul 16, 2019
5 minute read
Pinterest is helping people discover new ideas that they didn't know existed and opening up the potential for brands and retailers to inspire and reach those consumers with the preferences, style and taste that are best suited. It’s personalized shopping for the masses and targeted ecommerce growth for the brands.
Linda Bustos  -  
Jul 15, 2019
7 minute read
We’ve rounded up 12 of the wackiest ideas Amazon’s patented (so far) that could forever transform fulfillment as we know it. While there’s no guarantee they will see full fruition, these filings give us a glimpse into the Jestons-like world of future-fulfillment.
Astha Sharma  -  
Jul 12, 2019
7 minute read
If done well, SEM is capable of adding the real value to your business. Marketers are using it no longer as an option but, as one of the important measures to grow their business and build relationships. Optimize your ad copy and maintain relevancy the more relevant, the higher your ranking will be in the search results.
Brooklin Nash  -  
Jul 11, 2019
5 minute read
With ecommerce, you can’t separate out marketing efforts from your sales or your sales from your inventory management. They are all tied together; and how can you be more effective with your strategy and spend? By tracking and monitoring your interconnected KPIs.
Kristin Schepici  -  
Jul 10, 2019
3 minute read
By using real-time shopper data, organizations can predict cart abandonment before it happens. Compared to email reminders—a post-abandonment action is proactive and can engage shoppers while they’re still on the website, before they abandon their cart.
Linda Bustos  -  
Jul 09, 2019
4 minute read
VR is projected to generate $1.8 billion for retail and marketing by 2022 and AR already hit $3 billion in 2018. With ecommerce poised to become mobile AR’s largest revenue stream, 32% of brands and retailers plan to use AR or VR within 3 years. But is AR/VR right for your business?