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Dwayne Charrington  -  
Aug 20, 2019
5 minute read
Creating ecommerce customer journey maps enables you to develop an in-depth understanding of how your customers make purchase decisions. Here are five effective steps to create successful ecommerce customer journey maps.
Kristin Schepici  -  
Aug 19, 2019
2 minute read
We’re excited to announce our media partnership with the inaugural e-connect Europe 2019, taking place this December in Copenhagen. In our current age of do-or-die digital transformation, ecommerce represents both the greatest opportunity and threat to manufacturing organizations. The online world offers access to a vast pool of potential customers, and the opportunity to profile […]
Maulik Patel  -  
Aug 16, 2019
7 minute read
Regardless of industry, ecommerce marketing strategies that worked a few years ago don’t always hold true today. Now is the time to integrate new sales strategies to save your customers from running to the competition and gain new ones. Here are 10 actionable tactics to increase sales, regardless of competition.
Kristin Schepici  -  
Aug 15, 2019
1 minute read
We caught up with Adrien Nussenbaum, Co-founder and CEO of Mirakl Inc. to get his take on channel conflict and how marketplaces impact B2B ecommerce.
Manan Ghadawala  -  
Aug 14, 2019
5 minute read
We're offering up six tips to make your website more interactive. Remember that an aesthetically satisfied customer is going to come back. There is nothing more successful than converting a lead into a repeating customer for an online business.
Linda Bustos  -  
Aug 13, 2019
9 minute read
We have only 3 months until Black Friday 2019, and it's expected to be mobile commerce's biggest season ever. While August may be late to invest in new platform features and functionality, you still have 6 levers to pull to be mobile-ready by November 29.
Matthew Donovan  -  
Aug 12, 2019
4 minute read
Marketing professionals know that the text message is the "holy grail" of creating action. However, concerns over regulation, the small footprint, general uncertainty about the medium make the text message the most powerful, yet underutilized medium, in the marketing communications mix.
Kristin Schepici  -  
Aug 09, 2019
4 minute read
Barry Goldware, CEO of Popupshops.io explains the criteria needed before venturing into the popup shop space, why it's more than just about location and the current challenges brands face with popup shops today.
Brian Beck  -  
Aug 08, 2019
1 minute read
In the coming months, we're going to see the role of marketplaces increase in B2B. And, it's because marketplaces can bring a variety of products. Brian Beck discusses how manufacturers can take a cue from Amazon, and create consumer-like shopping experiences for their B2B buyers.
Paige Griffin  -  
Aug 07, 2019
4 minute read
Whether upgrading or replatforming your ecommerce solution there are many things to consider during the digital project. Here’s a recommended checklist to keep in mind for a successful ecommerce replatforming project.