Insights from Ecommerce Experts
Insights from Ecommerce Experts

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Linda Bustos  -  
Dec 12, 2019
2 minute read
While the holiday shopping season isn’t over, this year’s Cyber Week trends highlight how you can better prepare for 2020’s biggest week in online shopping.
Anatolii Iakimets  -  
Dec 11, 2019
3 minute read
The Internet of Things (IoT) is enabling a slew of new business models. However, due to new requirements the traditional monolithic commerce platforms are not the best choice for the IoT-enabled use-cases. Learn why API-first platforms are the way to go for the digital new world.
Darin Archer  -  
Dec 09, 2019
4 minute read
B2B adoption of wearable communications has lagged. However, a few clued-in brands have seen the light, most recently Sony, which in October announced its mSafety B2B device platform for digital health companies. Find out why now is the time for B2B organizations to really hone in on this emerging technology.
Linda Bustos  -  
Dec 05, 2019
1 minute read
How'd online shopping perform this past Cyber Week? We've compiled the stats from pre-Thanksgiving through Cyber Monday 2019.
Linda Bustos  -  
Dec 02, 2019
7 minute read
The recent announcement that Nike is ending its two-year partnership with the marketplace shines light on a hard truth: protecting your brand on Amazon remains a challenge β€” even if you’ve got the clout of Nike. What do brands and manufacturers need to know about protecting trademarks, enforcing MAP pricing, combating counterfeits and plugging leaks in the supply chain?
Kristin Schepici  -  
Nov 29, 2019
2 minute read
Consumers read reviews, they also read how a company responds to the reviews. As a business, your response is a way to communicate with current and future customers how much value your company places on great customer service. This latest infographic addresses the different ways a company can respond to negative reviews through real-world examples and templates.
Loius Martin  -  
Nov 22, 2019
7 minute read
User experience (UX) on your website can make or break the conversion. In order to convert visitors to customers you need to deliver, meet and exceed their expectations for a delightful shopping experience. This article features five tips to improve UX design and includes real-life examples of how UX design improvement can bring about positive change.
Monica Eaton-Cardone  -  
Nov 21, 2019
5 minute read
Fraudsters manipulate clicks to achieve a variety of goals. For instance, a cybercriminal might create a phishing site, then artificially inflate the site’s click numbers to push it up to the first page of search results. It could also be used to manipulate public sentiment by making some pages seem more popular than they are. For purposes in this article, we’ll focus on the impact of click fraud on digital advertising.
Dipesh Hinduja  -  
Nov 20, 2019
4 minute read
Retailers are letting financial factors dictate their digital strategies to solve common challenges. While they are heavy users of mobile technology, this tends to be driven more by mobile technology ubiquity and consumer expectations than a desire to innovate the customer experience. Realizing the rewards of smart technology deployments, however, requires bolder thinking and more agile and proactive strategy and tactics to recognize the biggest revenue gains and preparedness against technology-led disruption.
Roberto Garvin  -  
Nov 19, 2019
8 minute read
A recent study highlighted the fact that only 48% of B2B marketers are prioritizing B2B loyalty in their efforts on customer retention. Defining loyalty programs for B2B customers requires attention to detail. It’s your customers’ motivations that will drive the program. If you miss it there, you’ve missed the mark.