Insights from Ecommerce Experts
Insights from Ecommerce Experts
Tags Ab testing

Tag: ab testing

Killing the conversion killers: insights from real-world A/B tests [Video]

How have online retailers like you crushed their conversion killers with A/B testing?We've compiled some of the most compelling tests from home page through checkout, from free shipping thresholds to enclosed checkout, hero banners and more.

Pricing psychology: 6 ways to influence perceived value

Value is emotional, largely unconscious and we as consumers can be influenced by surprising things. Today we look at several case studies on value perception that you may consider testing on your own site and promotional campaigns.