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Android vs iOS: Demographics and Mobile Commerce Activity

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3 minute read

Last post we looked at the psychographic segments of iPhone and iPad users, and as promised, today we examine the differences between iOS and Android owners: device share, Web use, demographics and mobile commerce activity.

Device share

Android holds 52% of smartphone share vs. 40% for Apple. Source: Comscore ^^ Tweet this stat ^^ iPad tablet share is 71%. By 2014 iPad users will still account for 68% of the overall US tablet audience. Source: Emarketer ^^ Tweet this stat ^^

Mobile Web usage

iOS users surf the web more than Android users. Source: Chitika ^^ Tweet this stat ^^

Demographics

Men are slightly more likely to own an Android than an iPhone, women are equally as likely to own iPhone or Android phone Source: eMarketer ^^ Tweet this stat ^^ Android is more popular among young people. Source: eMarketer ^^ Tweet this stat ^^

The avg household income of iPhone owners is $105K vs $89K for Android. Source: Arbitron ^^ Tweet this stat ^^

Mobile commerce activity

More iPhone users use mobile apps for shopping (67.5%) vs Android (43.9%) Source: Arbitron ^^ Tweet this stat ^^ iPhone users are 54% more likely than Android users to use mobile commerce apps Source: Arbitron ^^ Tweet this stat ^^ iPhone users spend more time with mobile commerce apps (105 min/mo) than Android (88 min/mo) Source: Arbitron ^^ Tweet this stat ^^ iPhone users are more likely to engage in marketing and impulse purchases Source: Arbitron ^^ Tweet this stat ^^ iPhone owners are 15 percent more likely to visit online retail sites Source: Comscore ^^ Tweet this stat ^^ 23% of iPhone owners have made a mobile purchase vs. 17% of Android owners Source: Comscore ^^ Tweet this stat ^^

Mobile ad engagement

iOS owners click far more online ads than Android users Source: MoPub ^^ Tweet this stat ^^

iOS users almost twice as likely to convert through mobile search ads as Android users Source: Adobe ^^ Tweet this stat ^^

Linda Bustos
Linda Bustoshttp://www.getelastic.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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