Amanda Dhalla

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http://www.elasticpath.com/
As head of consumer research with Elastic Path’s Research and Strategy division, Amanda Dhalla helps global enterprises like Google better understand consumer behavior in order to optimize their digital offerings. Amanda’s research has been cited by CNN, Econsultancy, Smart Money, and Internet Retailer. A seasoned ecommerce professional with more than 14 years in the field, Amanda has hands-on experience marketing, merchandising and managing multimillion dollar online stores. Her areas of specialization range from market research, conversion optimization and analytics to traffic generation tactics such as social media, search engine optimization, and content marketing.

Book Club 2.0: Rise of the Online Reading Group

More popular than ever, book clubs have gone digital thanks to the widespread adoption of a whole host of web tools, from Skype to Facebook, and any...

6 Tech Trends to Watch in 2012

Happy New Year, Get Elastic readers! As we enter 2012 and get back to work, here are 6 tech trends impacting digital commerce that should garner plent...

5 Fascinating Mobile Gaming Facts

The widespread adoption of iOS and Android devices has led to massive changes in the retail portable game category. With smartphone and tablet sales o...

Smartphone Gamers: We’re Giving Away a Kindle Fire

If you live in the U.S. and like to play games like Angry Birds on your smartphone (iPhone, Droid etc.), please take our survey on mobile phone gami...

How Tablets are Changing Content Creation and Consumption

We recorded the following video live at meshwest in Vancouver on December 5. Meshwest is a one-day event about what's next online for marketers, entre...

One Size Does Not Fit All in a Digital World

As mentioned in our Monday post, digital disruption is occurring in gaming, video, music, and numerous other verticals. Rapid consumer adoption of ser...

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Ecommerce challenge: Page speed optimization

5 minute read
Page speed can either make or break the user experience. Waiting for a website to load is no different than standing in line. Slow page load time dramatically increases the website bounce rate – a 4-second delay in page response results in a 25% abandonment rate. This article outlines the three ways to improve page speed optimization.