Amanda Dhalla

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http://www.elasticpath.com/
As head of consumer research with Elastic Path’s Research and Strategy division, Amanda Dhalla helps global enterprises like Google better understand consumer behavior in order to optimize their digital offerings. Amanda’s research has been cited by CNN, Econsultancy, Smart Money, and Internet Retailer. A seasoned ecommerce professional with more than 14 years in the field, Amanda has hands-on experience marketing, merchandising and managing multimillion dollar online stores. Her areas of specialization range from market research, conversion optimization and analytics to traffic generation tactics such as social media, search engine optimization, and content marketing.

Digital Disruption Is Happening, Get Ready To Adapt!

In 2010, 43% of American adults owned more than 3 devices connected to the Internet, according to Forrester Research’s North American Technographics C...

5 Reasons Why Your Ecommerce Site Matters More Than Ever

Every ecommerce manager already knows that having a poor website is a major problem. And it can really bite during the critical holiday season which r...

Virtual Goods Mean Real Money This Holiday Season

Amid economic uncertainty in the U.S., many shoppers will hold back on spending this holiday season. Research firm Kantar Retail predicts that overall...

8 Quick ‘n’ Dirty Tools to Beat Site Abandonment This...

Looking for ways to plug a leaky conversion funnel without blowing your budget? Here are 8 low cost, free, and free trial tools to help you drive down...

The End of Bricks and Mortar Retail As We Know It

I recently returned from Shop.org’s Annual Summit in Boston where two keynote speeches really got me thinking about the future of digital commerce and...

Meet Me at Shop.org!

Just a quick note: I'll be a Doctor Is In website expert at the upcoming Shop.org Annual Summit in Boston on September 13 and 14. Register to get...

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Bloggers Digest 9/4/08

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If you’re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that ar...