Amanda Dhalla

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http://www.elasticpath.com/
As head of consumer research with Elastic Path’s Research and Strategy division, Amanda Dhalla helps global enterprises like Google better understand consumer behavior in order to optimize their digital offerings. Amanda’s research has been cited by CNN, Econsultancy, Smart Money, and Internet Retailer. A seasoned ecommerce professional with more than 14 years in the field, Amanda has hands-on experience marketing, merchandising and managing multimillion dollar online stores. Her areas of specialization range from market research, conversion optimization and analytics to traffic generation tactics such as social media, search engine optimization, and content marketing.

PC Gaming: Making it Easier to Find, Try, Buy, and Play Titles

Gamers know what titles they want to buy and are willing to jump through hoops to get them, right? That may have been true 5 years ago but with the sp...

Digital Distribution Revolutionizing PC Gaming

US game sales total approximately $16 billion, with unit sales of digitally distributed titles now surpassing physical purchases, according to The NPD...

Putting Your Best Site Forward: Making the Case for Testing

Most ecommerce managers and marketers agree that one of the fastest ways to increase ecommerce sales is to optimize website pages. Yet many have troub...

A/B and Multivariate Test Validity: Beware of Bad Data!

According to the 2011 Marketing Sherpa Landing Page Optimization Benchmark Report, 40% of the over 2,000 marketers surveyed did not calculate the stat...

7 Takeaways From Optimization Summit 2011

Freshly back from the Marketing Sherpa / Marketing Experiments Optimization Summit 2011 on conversion testingin steamy Atlanta, I felt compelled to sh...

Publishers’ Love-Hate Relationship with Amazon: How Publishers Ca...

Two news stories emerged out of Amazon’s ebook business this month that are causing heart palpitations in old school publishers. The first is the re...

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