Amanda Dhalla

As head of consumer research with Elastic Path’s Research and Strategy division, Amanda Dhalla helps global enterprises like Google better understand consumer behavior in order to optimize their digital offerings. Amanda’s research has been cited by CNN, Econsultancy, Smart Money, and Internet Retailer. A seasoned ecommerce professional with more than 14 years in the field, Amanda has hands-on experience marketing, merchandising and managing multimillion dollar online stores. Her areas of specialization range from market research, conversion optimization and analytics to traffic generation tactics such as social media, search engine optimization, and content marketing.

The Ebook Revolution: 3 Emerging Payment Models

With ebook sales expected to triple to $2.8 billion USD by 2015, according to Forrester Research, new opportunities are opening up for publishers, boo...

Publishers: Peep over the Paywall!

How can newspapers, magazines and other paid content providers sell their wares to consumers used to paying little or nothing for content? One sugges...

How Publishers Can Embrace Multiple Platforms

Newspapers and magazines continue to face a tough financial outlook due to dwindling readership and ad revenues. At the same time, new technologies ar...

5 Ways Online Video Providers Can Attract Gen Y

It's my pleasure to introduce Amanda Dhalla to the Get Elastic Ecommerce Blog. As part of our Research and Consulting team here at Elastic Path, Amand...

Featured Contributors

Featured By Contributors

Ecommerce Links: March 2015

2 minute read
Once again, it's time to round up our favorite ecommerce links of the month: Our own Matt Dion shares Why omnichannel commerce could cost you your ...