Many B2B organizations are rolling out internal and external digital transformation strategies; but for success to happen companies need to focus on the foundational initiatives first. Change management being one of them. Organizational change management is a bigger piece of the digital transformation journey and needs to be prioritized.
As distributors and manufacturers of all makes and sizes convened in Chicago for the annual B2B Online conference they were determined to solve for their most pressing challenge - how to transform their organizations for the digital era.
When differentiating is the only competitve edge in today's market, top brands are selecting a best-of-breed architectural approach. And that best-of-breed is a headless API-driven commerce. Here are the four reasons why.
There is no hiding from the truth: today’s buyers are demanding contextual and personalized buying experiences, rich with product information, relevant pricing and recommendations, and frictionless fulfillment options.