Anthea Taylor

Anthea Taylor
Anthea is a content producer, connecting entrepreneurs, business intermediaries and marketplaces within the B2B and B2C arenas.

Understand your customers’ experience to optimize your ecom...

In order to fully improve and optimize ecommerce for your digital customers you need to understand how your customers use your website and other digital touchpoints. Your business goal is to make sure that your customers complete a purchase once they have started it. If they don’t, you need to figure out why this is and change it. This article addresses how you should look beyond just the data - - and focus on what the data relates to in regard to product offering and improve the CX.

Featured Contributors

Featured By Contributors

Brian Beck, B2B ecommerce expert and author, on headless commerce [video]

1 minute read
In this short video, B2B ecommerce expert and author, Brian Beck, discusses why headless commerce is a great way for B2B organizations to future-proof their business.