Insights from Ecommerce Experts
Insights from Ecommerce Experts

Ashley Lipman

Ashley Lipman
Ashley is an award-winning writer who discovered her passion in providing creative solutions for building brands online.

How to stay agile with an omnicommerce strategy

An omnichannel approach allows retailers to engage with consumers on a variety of different platforms via a number of touchpoints. The main concept behind omnichannel commerce is providing consumers with a seamless retail experience.

7 tips in the fight against Amazon

While it’s true ecommerce giants, like Amazon hold a big portion of the industry, there are still gaps in service and products that need to be filled. More importantly, there’s a lot we can learn from studying these ecommerce giants. Here are seven tips in the fight against Amazon.

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Email Sender Lines: Getting Creative + Testing

1 minute read
Sender lines are important - perhaps even more important than subject lines - for better open rates in email marketing campaigns. The reputation of t...