Brian is an ecommerce industry pioneer with 20+ years of experience, including more than a decade as a hands-on C-level executive. He is also the author of the soon-to-be-released book, “Billion Dollar B2B Ecommerce” (due out 2019).
When implementing an ecommerce system, it’s critical to focus on the user experience (UX). Today’s B2B buyer expects the digital user experience to make their jobs’ easier, and reflect consumer-like online shopping experiences.
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