Brian is an ecommerce industry pioneer with 20+ years of experience, including more than a decade as a hands-on C-level executive. He is also the author of the soon-to-be-released book, “Billion Dollar B2B Ecommerce” (due out 2019).
In the coming months, we're going to see the role of marketplaces increase in B2B. And, it's because marketplaces can bring a variety of products. Brian Beck discusses how manufacturers can take a cue from Amazon, and create consumer-like shopping experiences for their B2B buyers.
Digitally native consumers are entering into B2B buying roles and their experiences in the consumer market are dictating their B2B expectations. Going forward, Brian Beck urges B2B organizations and commerce practitioners to get started and align channels.
In the video, Beck advises organizations to carefully think about their customers' use case when they're first evaluating a B2B ecommerce platform or thinking about replatforming. It's critical to center that on the customers' needs.
When implementing an ecommerce system, it’s critical to focus on the user experience (UX). Today’s B2B buyer expects the digital user experience to make their jobs’ easier, and reflect consumer-like online shopping experiences.