Chad Hooker

Chad Hooker
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Chad is the Director, Product Management at Elastic Path. He is responsible for Elastic Path's product roadmap and technology partnerships.

The GDPR: Its Impact on Brands and Benefits to Consumers

All businesses that engage with European citizens must adhere to new data privacy practices in Europe. The GDPR will replace the European Union’s previous data directive governing consumer data collection, storage, and usage, and aims to give consumers more protection and greater control over their personal data.

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Marketing Experiments Conversion Sequence

2 minute read
If you've been trekking with Get Elastic, you've seen me reference Marketing Experiments webinars and research in blog posts about shopping cart recov...