Insights from Ecommerce Experts
Insights from Ecommerce Experts

Chad Hooker

Chad Hooker
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Chad is the Director, Product Management at Elastic Path. He is responsible for Elastic Path's product roadmap and technology partnerships.

The GDPR: Its Impact on Brands and Benefits to Consumers

All businesses that engage with European citizens must adhere to new data privacy practices in Europe. The GDPR will replace the European Union’s previous data directive governing consumer data collection, storage, and usage, and aims to give consumers more protection and greater control over their personal data.

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A/B Case Study: How MEC Found a 404 Page Winner

3 minute read
Last year, Mountain Equipment Co-op (MEC) shared its case study on 404 "Not Found" pages with Anne Holland of Which Test Won. This test won a Gold Rib...